Mobile Connect Consumer Research Report: European Union
The ‘Mobile Connect Consumer Research Report: European Union’ analyses digital challenges facing consumers and services providers in the European Union, based on research commissioned by the GSMA; undertaken by KRC Research, Futuresight and TNS.
Europeans are increasingly using their mobile phones to access a wide range of digital services, while governments, banks, merchants and other organisations are adopting a “digital & mobile first” approach to the design and delivery of services. Both consumers and service providers are seeking a better authentication and identification solution, a demand that can be met by Mobile Connect, according to the findings of recent GSMA research. The report finds that three quarters of UK consumers would be likely to adopt Mobile Connect as their primary log-in for most websites, apps and online services. Those interviewed were attracted to Mobile Connect’s three key propositions centring on convenience, security and privacy. The report found that service providers are interested in Mobile Connect’s potential to:
- Accelerate and ease verification and authentication to make it easier to interact with consumers.
- Reduce friction (e.g. dropped logins, abandoned shopping carts) to increase registration and engagement.
- Enable access to subscriber attributes (regardless of their operator) to provide better and more secure services.
This paper is ideal material for governments and banks seeking to increase usage of digital services by providing a simple and convenient authentication solution.