As part of the Connected Women Programme’s Commitment Partner initiative, Safaricom has committed to increase the number of women who use their mobile money service from 46% to 50% and their data services from 47% to 50% by 2023.
“At Safaricom, we believe that a more equitable and just society is not possible if all members are not present. In line with SDG 10 of reducing inequalities, we are committed to protecting and promoting the rights of women.
Mobile phone penetration has enabled women to gain access to vital information from the internet and has opened up a world of opportunities that has made a huge impact in their lives. We continue to work towards reducing the mobile gender gap, to allow the benefits of connectivity to be shared equally. This is why we are pleased to be part of the GSMA’s Connected Woman Initiative.”
– Sylvia Mulinge, Chief Customer Officer
Maisha Ni Digital Campaign
To help close the mobile gender gap in Kenya, Safaricom launched the Maisha Ni Digital (‘Life is Digital’) campaign in partnership with Google. The campaign aims to drive access to smartphones and to the internet, particularly among women in rural areas, by addressing three key barriers to mobile internet access: Affordability, Relevance and Digital Skills.
In June 2018, Safaricom, in partnership with Google, introduced the Neon smartphone range, the first Android (Go edition) devices in Kenya. The company sold more than 600,000 Neon smartphones in 2019, making it the most popular and affordable smartphone in its retail shops across the country.
Watch this interview with Charles Kare Wanjohi, Director, Consumer Business Unit at Safaricom, who shares his insights into driving digital inclusion for women in Kenya.
Click on the links below to watch testimonials from Neon Kicka customers, who explain how access to a smartphone and mobile internet has improved their lives.