London: The GSMA today announced details of the NFC Experience at the NFC & Mobile Money Summit 2013, which will be delivered in conjunction with Isis, the NFC Experience Official Sponsor. All show attendees with NFC-enabled smartphones will be able to participate in the NFC Experience at this year’s NFC & Mobile Money Summit, which will take place at the Metropolitan Pavilion in New York on 14-17 October. Services showcased in the NFC Experience include the Isis Mobile Wallet, as well as the My BTAGS app from ITN International.

“At this year’s event in North America, the GSMA is bringing together key leaders in the mobile, financial and retail sectors to stimulate conversation and collaboration and to discuss key opportunities and challenges faced by the mobile commerce ecosystem,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The NFC Experience will enable our attendees to experience first-hand the many innovative products and solutions that are advancing the state of NFC and mobile money today and into the future.”

A key element of the NFC Experience is the Isis Mobile Wallet which holds virtual versions of many things existing in physical wallets, such as select payment and loyalty cards, along with store offers, deals and promotions. The Mobile Wallet can be used by individuals with NFC-enabled smartphones and NFC & Mobile Money Summit attendees with existing AT&T SIM cards will have the opportunity to exchange their SIM card for a new NFC SIM card, enabling them to use the Isis Mobile Wallet.

A second component of the NFC Experience is the ITN International My BTAGS app, which allows attendees to collect and exchange contact information with other attendees using their NFC-enabled Android phones. To use, attendees simply tap an appropriate phone on the NFC & Mobile Money Summit event badge to set up an account and then can start tapping the badges of people they want to connect with at the event. The app stores all the information directly on the phone and is accessible offline through the app.

Showcasing NFC Across Vertical Sectors
The GSMA stand will feature a range of demonstrations from around the globe that illustrate how NFC is benefitting businesses across a range of sectors, showcasing transport, retail, security and e-health scenarios from worldwide partners including Beeline/MTS (Russia), Giesecke & Devrient (Sweden), Proxama (UK), RioCard (Brazil) and Telecom Italia (Italy). The GSMA and Isis will also offer attendees to the event a tour of select areas of Manhattan powered by NFC. Spaces are limited and further details can be obtained by visiting the GSMA stand during the event.

Exploring Key Issues in NFC and Mobile Money
This year’s NFC & Mobile Money Summit will bring together stakeholders from the mobile ecosystem will to debate the importance of NFC in the mobile commerce landscape, as well as the issues to be overcome to make it a mass-market reality. The two-day conference will explore topics such as the state of the NFC market; mobile commerce from the retailer’s perspective; and the future of mobile wallets. The programme will feature keynote presentations from senior executives from organisations including China Mobile, Citi Transaction Services, C-SAM Inc., GlobalPlatform, Isis, MasterCard, MCX, Orange, Rogers Wireless, Scotiabank, Telecom Italia Group and Visa Inc., among others

Beyond the conference and exhibition, the NFC & Mobile Money Summit also includes seminars, meetings and workshops, offering attendees further opportunities to discuss and debate the key issues shaping the industry, as well as network with colleagues and make new contacts. The hugely popular complimentary ‘Mobile Money Accelerator’ classes will again be held before the main conference sessions, with Ericsson presenting the topic “Putting the US Mobile Money Market in a Global Context” on Tuesday, 15 th October and Fiserv hosting the class “Mobile Money Movement: The Future of Mobile Payments” the following morning.


About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries and territories, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem , including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at Follow the GSMA on Twitter: @GSMA.

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