GSMA North America plays an integral role in the deployment of emerging technologies and digital solutions, ensuring that North America remains an innovative and prosperous market. Last year, it supported commercial launches of multiple Mobile IoT networks in the U.S. and Mexico, thus laying the foundation for the arrival of a huge number of low-cost, low-power IoT devices and services. As of July 2018, it has facilitated full-IP operator Interconnects of Advanced Communication services, Business Messaging Labs, pre-commercial pilots, monthly active users of RCS (rich communication services), and interoperable operator identity solutions. Furthermore, GSMA North America continues to support the global GSMA programmes in driving 5G Fixed Wireless Access with operators, achieving commercial success for Mobile Connect and driving the launch of commercial Mobile IoT networks.

Meet the North America Team

Campbell Massie

Advocacy Manager, North America, GSMA

Campbell Massie is the Advocacy Manager for GSMA’s North America region. Located in Atlanta, she is focused on telecommunications policy and outreach in the United States, Canada and the Caribbean.  Prior to joining the GSMA in 2019, Campbell held roles at AT&T managing corporate communications for the internet of things and prepaid business groups. Prior to AT&T, she worked in public affairs for CTIA in Washington D.C.

Campbell holds an MBA with a concentration on Strategy and Innovation from Georgia Tech’s Scheller College of Business. She is also a graduate of the University of Missouri with Bachelors’ degrees in Journalism and Sociology.

Carlos Bosch

Head of Technology, North America, GSMA

Carlos oversees the adoption and implementation GSMA’s technical strategic programmes ensuring that a consistent, interoperable and standardised set of specifications are deployed by mobile operators. During his career, he has been responsible for product development, testing, operations and strategy with mobile operators and solutions providers.

He studied Engineering and Applied Mathematics at West Virginia State University.

Judith Azcunes

Technology Project Manager, North America, GSMA

Judith Azcunes is the Project Manager for the GSMA North America Technology team, supporting the planning, development and implementation of different initiatives in the Regions including GSMA Tech4Girls Programme and GSMA events. Judith is a certified Project Manager Professional (PMP) with more than 18 years of experience managing projects in the Americas and the Caribbean. Prior GSMA, Judith worked in Automated Data Collection systems implementation. Judith has also a strong background in Finance and Business Development and worked for 14 years as board member of ACAMECA, part of Eugenio Mendoza Foundation, providing micro-credit to small entrepreneurs, funded by the Inter-American Development Bank

Jyrki Penttinen

Senior Technology Manager, North America, GSMA

Dr. Jyrki Penttinen is Senior Technology Manager at GSMA, North America office. He has worked on mobile telecommunications in Finland, Spain, Mexico, and the USA. His past employers include Telia Sonera, Nokia, and G+D Mobile Security Americas. He is experienced in research and operational activities such as planning, optimization, measurements, system architectures, and services. Since 2014, he focused on security solutions and developing industry trends. At present, he assists operator members with the adoption, design, development, and deployment of GSMA specifications and programmes. Dr. Penttinen has also authored various books on 5G and other telecommunication technologies. Jyrki’s LinkedIn profile: www.linkedin.com/in/jypen; and author profile: www.amazon.com/author/jype