Genaro Cruz

Genaro Cruz

Senior Market Engagement and Advocacy Manager

Genaro conducts mobile broadband coverage expansion projects in West Africa and LATAM and provides support on regulatory/policy best practices for network expansion across several countries.

Genaro joined the GSMA after a professional degree in public administration. During his studies, he had the opportunity to work for public institutions like the French Ministry of Economy and the British Business Bank on projects related to technology and economic policy. Prior to this, Genaro worked as a project manager developing new services for a telecom operator in France. He worked across a series of markets including mobile voice, mobile apps and TV services.

Genaro holds a Telecommunications Engineering degree from UNAM university in Mexico, a masters degree in Networks and Computer Systems from Telecom Paristech, and a Masters in Public Administration and Public Policy from the London School of Economics.