GSMA RCS Business Messaging Awareness Lab #29 – Tokyo | GSMA RCSビジネス・メッセージング アウェアネス・ラボ – 日本国、東京都

GSMA RCS Business Messaging Awareness Lab #29 – Tokyo | GSMA RCSビジネス・メッセージング アウェアネス・ラボ – 日本国、東京都

Start: Thursday 5 December 2019 10:00

End: Thursday 5 December 2019 17:30

Venue: The Peninsula Hotel ザ・ペニンシュラ東京

Location: Tokyo, Japan 日本国、東京都


Japanese

会場:ザ・ペニンシュラ東京

The Future Networks Programmeは、第29回GSMA RCSビジネス・メッセージング・ラボを日本国・東京都で開催します。

GSMA RCSビジネス・メッセージング・ラボにご参加いただくことで、ビジネス・メッセージングの将来に貢献していただけます。

顧客体験の設計からGSMA基準の周知まで、皆様の貢献によって協働による開かれたエコシステムが確かなものになり、2020年までに推計740億ドルもの価値が実現されるでしょう。RCS(リッチ・コミュニケーション・サービス)が、ブランディング、リッチ・メディア、双方向性、ならびに分析性でSMSをアップグレードします。このサービスは現在、日本の加入者に向けて+Messageとして利用可能となっています。

ネットワーキングはラボシリーズの重要な部分です。これまでに様々な個人の方がラボで作った重要なコネクションと仕事に取り組んでいます。

アウェアネス・ラボはRCSの新規の企業が対象です。この新しいメッセージング・プラットフォームの機能について把握できるほか、数々のブランドが世界規模でデジタル・マーケティングの予算をRCSビジネス・メッセージングに充て始めている理由が明らかとなります。

これらのラボの目的は、通信会社RCSのサービス、GSMAユニバーサルプロファイルの基準、RCSエコシステム(通信会社、ブランド、技術企業、マーケティング企業)、RCSのグローバル展開、ハンドセットの採用、顧客体験、ブランドトライアル、商用モデルおよびプライバシー、セキュリティと信頼についてご理解いただくことになります。

重要なネットワーキング機会を利用することに加え、著名なスピーカーから、次のようなトピックについての話を聞く機会を得られらます:

  • RCSのグローバルおよび地域のポジション
  • 規模の実現
  • 技術的なソリューション
  • RCSビジネス・メッセージングのビジネスケース
  • で展示されたブランドキャンペーンとその成果

 

当社のスポンサーについて:Synchronoss

Synchronossは企業が収益源を創出し、コストを削減して、加入者が喜ぶクラウド、メッセージング、デジタルおよびIoT製品を提供する方法を変革することで、世界中の何億人もの加入者を支えています。Synchronossの安全で拡張可能な画期的な新技術、信頼できる提携関係や優秀な人材は、TMTの顧客がビジネスを成長させる方法を変えています。

Synchronossの詳細については、Synchronoss.com.をご覧ください。

Venue: The Peninsula Hotel Tokyo

The Future Networks Programme will be hosting the twenty-ninth GSMA RCS Business Messaging Lab in Tokyo, Japan.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. RCS (Rich Communication Services) upgrades SMS with branding, rich media, interactivity and analytics. This service is now available to Japanese subscribers as +Message.

Networking is a major part of the Lab series, and individuals have gone on to work with important connections made at the Labs.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

  • The global position of RCS
  • Achieving scale
  • Technical solutions
  • The business case for RCS Business Messaging
  • Brand campaigns and results

 

About Our Sponsor: Synchronoss

Synchronoss transforms the way companies create new revenue, reduce costs and delight their subscribers with cloud, messaging, digital and IoT products, supporting hundreds of millions of subscribers across the globe. Synchronoss’ secure, scalable and groundbreaking new technologies, trusted partnerships, and talented people change the way TMT customers grow their businesses.

For more information about Synchronoss, please visit Synchronoss.com.

 

Registration for this event is now closed.

Agenda
9:30

Registration

10:00

Welcome from GSMA

Jill Cooper, Programme Marketing Director – GSMA

10:15

RCS Overview 2019

Catherine Maguire, Ecosystem Engagement Manager, GSMA

10:30

Overview of P2P Service

Junko Asakura, Director, SoftBank

10:40

MaaP/RBM service features

Ryokichi Takahashi, Senior Manager – Smart-life Planning Department, NTT DoCoMo

10:50

Commercial MaaP/RBM use cases & Biz Schemes

Yumiko Kanayama, General Manager of Service Planning Department, KDDI

11:00

Japanese Operator Q&A

Junko Asakura, Director, SoftBank

Ryokichi Takahashi, Senior Manager – Smart-life Planning Department, NTT DoCoMo

Yumiko Kanayama, General Manager of Service Planning Department, KDDI

11:15

A Look at The Near Future of RCS

  • Growing conversational commerce ecosystem over next three years
  • RCS communications and commerce begin to scale in major economies of Japan and the United States

Mary Clark, Chief Product Officer and CMO, Synchronoss

11:40

Why should brands use RCS?

  • Global RCS traffic and revenue – 2019-23
  • RCS user behaviour and targeting
  • New business models & RCS impact in Japan

Gavin Patterson, Chief Data Analyst, Mobilesquared

12:00

Lunch and Networking

13:05

The Transformational Journey to Messaging

  • Shift calls to messaging and self service
  • KDDI Challenges for the last 3 years
  • RCS as a next message channel

Toshimichi Kozawa, Group Leader, Product and Service Strategy Department, KDDI

13:20

WIT-Software RCS Update

Pedro Andrade, Head of New Product Development, WIT Software

13:40

Opportunities for “+Message”
  • Overview of Japan Messaging Market
  • “+Message” Features Good for Japan Messaging Market Growth
  • Our Expertise for “+Message”
  • “+Message” Opportunities

Kazuhiro Kuroda, Director of Mobile Service Department, NTTCom Online Marketing Solutions

14:00

RCS Business Messaging – how to fit into real business scenarios

  • RCS characteristics compared to other channels
  • Where RCS can show its value

Soh Suzuki, CTO, AI Cross Inc

14:20

Introduction of standard operational platform for financial industries

Shuji Baba, General Manager Business Promotion Department, Digital Innovation Division, Toppan Forms.inc

14:40

How Infobip is driving global RCS roll-out and adoption?

  • Infobip’s contribution to global RCS rollout
  • Best practices from established markets
  • RBM brand experience in Japan – AirAsia

Elma Serdarevic, Head of Operator Partnership APAC, Infobip

15:00

Coffee and Networking

15:30

RCS in the Era of People

  • We stand on the edge of unleashing enormous power and value for people
  • What does this mean for brands and the traditional communication models they rely on?

Sue Fennessy, Founder and CEO, Weare8

15:45

Chatbot Innovation: Beyond Ads and Customer care Gaming, IoT and interactive VR Chatbots

  • Gaming: Brands can increase interaction through Chatbot gaming, either by offering their own games & contests or via ad placement within games. MNOs can offer a gaming platform (GaaS) to enterprise customers to enable creation of chatbot-based games.
  • IoT: Home automation and security solution driven through chatbots and AI
  • VR 360 Boutique: Interactive, social, and e-commerce integration within VR Livestream 360 shopping experience
  • Advanced Customer Care: Replace call center with RBM chatbots and RCS “Rich Call” for live agent interaction escalation, digital identity for secure information sharing and transactions

Ron Nessim, Chief Process Officer, Summit-Tech

16:00

The Value of RCS: How Enterprise Brands are Delivering Measurable Results with RCS Business Messaging

  • What we’ve learned working with enterprise brands to launch their RCS Business Messaging programs
  • Early program results vs SMS
  • Best practices to optimize the customer experience and business value

Jeremy Martin, Chief Revenue Officer, IMImobile North America

16:15

Panel Discussion

Moderator: Mary Clark, Chief Product Officer and CMO, Synchronoss

16:55

Closing Statement

Mary Clark, Chief Product Officer and CMO, Synchronoss

17:00

End

17:00 - 18:30

Networking Drinks Reception

Speakers