GSMA RCS Business Messaging Awareness Lab #22 – MWC Barcelona 2019
The Future Networks Programme and our sponsor Mavenir look forward to welcoming you to the twenty-second GSMA RCS Business Messaging Lab. The event will take place at the Pullman Barcelona Skipper Hotel on Sunday 24 February 2019 at 10:00-17:00, followed by networking drinks.
Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.
The RCS Business Messaging Lab enables individuals to contribute to the future of messaging and to ensure RCS becomes an industry-leading business messaging platform by sharing, identifying and resolving issues.
Hear from exciting brands, operators, technology providers, and aggregators such as Mavenir, 3C, Accuweather, AT&T, Cequens, CM,com, Deutsche Telekom, Google, Infobip, LivePerson, Kirusa, MobileSquared, NumberAI, Praekelt, SummitTech, Twitter, Vodafone, Virgin Trains and more to be announced
About Our Sponsor: Mavenir
Mavenir is the industry’s only 100% software-based, end-to-end, Cloud Native Network Software Provider, purpose-built to redefine network economics for Communication Service Providers (CSPs). Our innovative solutions pave the way to 5G with 100% software-based, end-to-end, Cloud Native network solutions. Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced Messaging (RCS), Multi-ID, vEPC and vRAN, Mavenir accelerates network transformation for more than 250+ CSP customers in over 130 countries, serving over 50% of the world’s subscribers. With solutions that propel NFV evolution to achieve web-scale economics, Mavenir’ solutions drive cost reduction, revenue generation and revenue protection. Learn more at mavenir.com.
This event is now fully-subscribed, therefore the registration for this Lab is closed.
Registration
Welcome from GSMA
Jill Cooper, Programme Marketing Director , GSMA
Global First – GSMA’s RCS Campaign for MWC attendees
Liz McCord, Principal Product Manager, Vodafone Group Services Ltd
Ramy Riad, Director: Product Management & Partner Channels, 3C
RCS – Global Position
Henry Calvert, Head of Future Networks Programme, GSMA
Managing the RCS Business Messaging Lifecycle
– Tackling the key challenges of RBM
– The five-stage approach to launch RBM
– The importance of kickstarting the right RBM ecosystem
Carlos Aragon, Snr Director of Enterprise Solutions Marketing, Mavenir
Future is exciting for Vodafone RCS Business Messaging
– RCS Business Messaging is commercially launched in Spain, Italy and the UK and the business is growing
– RCS, the perfect platform to provide a full digital experience to brands
– Actions needed to ensure future success
Oscar Gallego, Global Head of Smart Communications & Security, Vodafone Group
Maria Alvarez Jose – Comms & Connectivity Principal Manager – Vodafone Spain
RCS as the biggest driver for new advertising and payment solutions
– How RCS is changing the current advertising environment
– RCS & Carrier Billing, the perfect match
Robert Monge, Chief Operations Officer – Spain Telecoming
Chatbots for mCommerce, Cellular IoT, & VR
– Rapid deployment of mCommerce chatbots
– MaaP enabled with Mobile Connect
– Chatbots beyond smartphones
Ron Nessim, CIO, SummitTech
Why the opportunity for RCS is now
– P2P/A2P user growth 2018-2023
– The impact of business models on mobile operator RCS income
– How alternative revenue models can more than double the opportunity
Gavin Patterson, Cheif Data Analyst, MobileSquared
The RCS Opportunity: What 3C has learned from RCS engagement with Brands and MNOs
3c will share their perspective of what they’ve learned from both brands and operators and how they are thinking about the RCS opportunity:
– Overview of early RCS program performance
How brands are thinking about driving long term value with RCS.
– What we have heard from operators on capitalizing on RCS to enhance the subscriber experience and monetize their investments.
Jeff Michaud, VP Client Strategy, 3C
Jeremy Martin, Chief Revenue Officer, 3C
Beyond northbound
– A journey into DT’s vision for Rich Business Messaging
– Samples and Demo’s with Brands & Partners
Bianca Löwemann, RBM Partner Management and Business Development, Deutsche Telekom AG
Carsten Schmitt-Hoeppner, Senior Innovation Manager at Deutsche Telekom AG
Lunch
One Year On: Setting the Stage for RCS Business Messaging in the MEA Region:
– MEA Enterprises between opportunities & challenges
– MEA Mobile Network Operators between opportunities & challenges
– RSC Crossing the chasm in the MEA Region
Maged Negm, Head of Product Marketing, Cequens
What’s next with RCS Business Messaging?
– Update on new brands and results
– New tools for partners and brands
Sean Falconer, Developer Relations Engineer, Google
Alexandre Allemand, Business Development – Messaging, Google
Brands and RCS
– The messaging channel is still relevant and its technology is evolving
– Brands can utilize this technology and engage their customer
– Twitter and Infobip have partnered to experiment and innovate in this nascent space
Sharad Vivek, Senior Director of Global Business Development, Twitter
Kreso Zmak, Director Products, Infobip
Guided Conversations conversations for Health
– Every day we could be having 2 billion conversations with people about their health.
– Conversations don’t happen on SMS any more, they happen on chat, but chat can quickly become overwhelming
– Using MomConnect, the South African department of Health’s national maternal health programme as a case study we look at how increased engagement drives positive health outcomes and what tools make that possible at scales previously unimaginable.
Simon de Haan, CTO and Co-Founder, Turn.io & Praekelt
How to sell RCS and Conversational Commerce
– New channels, new capabilities require a Sales Transformation process
– How Product Management can support RCS Sales
-Do’s and Don’t in Conversational Commerce sales
Richard van Anholt, Director of Global CPaaS, CM.com
Saskia Beukeveld, Head of Product Management Messaging, CM.com
Maven: an AI Powered RCS Assistant
– Tap into the massive revenue opportunities of business to consumer messaging.
– State of the industry update on business messaging
– How carriers can take control of business messaging on Android
– The revenue opportunity beyond A2P that AI powered messaging will bring
Robert LoCascio, CEO and Founder, LivePerson
Transforming telecom services with RCS: A unique opportunity for carriers
– Leveraging RCS to deliver next-generation-carrier-services
– A quick-demo of RBM agent developed for Orange
– Carriers taking a lead in popularising A2P and P2P engagement over RCS
Surinder Singh Anand, CTO & VP Product Management, Kirusa
Coffee Break
RCS P2A and the Chatbot Directory
– Notes from AT&T’s MaaP Launch
Neil McGrath, Technical Lead for Messaging, AT&T
AccuWeather RCS + Samsung MaaP
– Weather’s impact on human psychology and consumer behaviour
– Modern distribution of weather data
– RCS’s fit with weather consumption
Brian Lavery, Managing Director: Europe, Accuweather
Why customers love RCS
– Outstanding customer feedback
– Let’s be creative with the use of RCS
– RCS will impact App usage
John Sullivan, CIO, Virgin Trains
What would Silicon Valley Do?
New Messaging monetization strategies to stem disruption from WhatsApp and OTT
– WhatsApp disrupted SMS and will disrupt RCS monetization by disruption high-value business messaging
– The future of monetizing messaging isn’t 2-factor auth and outbound marketing, it’s being at the centre of the coming consumer to business messaging explosion
– New business models for operators to monetise business messaging
Tasso Roumeliotis, CEO, NumberAI
Networking Drinks Reception
End