GSMA RCS Business Messaging Awareness Lab #22 – MWC Barcelona 2019

GSMA RCS Business Messaging Awareness Lab #22 – MWC Barcelona 2019

Start: Sunday 24 February 2019 16:00

End: Sunday 24 February 2019 23:00

Venue: Pullman Barcelona Skipper

The Future Networks Programme and our sponsor Mavenir look forward to welcoming you to the twenty-second GSMA RCS Business Messaging Lab. The event will take place at the Pullman Barcelona Skipper Hotel on Sunday 24 February 2019 at 10:00-17:00, followed by networking drinks.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The RCS Business Messaging Lab enables individuals to contribute to the future of messaging and to ensure RCS becomes an industry-leading business messaging platform by sharing, identifying and resolving issues.

Hear from exciting brands, operators, technology providers, and aggregators such as Mavenir, 3C, Accuweather, AT&T, Cequens, CM,com, Deutsche Telekom, Google, Infobip, LivePerson, Kirusa, MobileSquared, NumberAI, Praekelt, SummitTech, Twitter, Vodafone, Virgin Trains and more to be announced

About Our Sponsor: Mavenir

Mavenir is the industry’s only 100% software-based, end-to-end, Cloud Native Network Software Provider, purpose-built to redefine network economics for Communication Service Providers (CSPs). Our innovative solutions pave the way to 5G with 100% software-based, end-to-end, Cloud Native network solutions.  Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced Messaging (RCS), Multi-ID, vEPC and vRAN, Mavenir accelerates network transformation for more than 250+ CSP customers in over 130 countries, serving over 50% of the world’s subscribers. With solutions that propel NFV evolution to achieve web-scale economics, Mavenir’ solutions drive cost reduction, revenue generation and revenue protection. Learn more at mavenir.com.

 

This event is now fully-subscribed, therefore the registration for this Lab is closed. 

Agenda
10:00

Registration

10:15

Welcome from GSMA

Jill Cooper, Programme Marketing Director , GSMA

10:20

Global First – GSMA’s RCS Campaign for MWC attendees

Liz McCord, Principal Product Manager, Vodafone Group Services Ltd

Ramy Riad, Director: Product Management & Partner Channels, 3C

10:40

RCS – Global Position

Henry Calvert, Head of Future Networks Programme, GSMA

10:50

Managing the RCS Business Messaging Lifecycle

– Tackling the key challenges of RBM

– The five-stage approach to launch RBM

– The importance of kickstarting the right RBM ecosystem

Carlos Aragon, Snr Director of Enterprise Solutions Marketing, Mavenir

11:15

Future is exciting for Vodafone RCS Business Messaging

– RCS Business Messaging is commercially launched in Spain, Italy and the UK and the business is growing

– RCS, the perfect platform to provide a full digital experience to brands

– Actions needed to ensure future success

Oscar Gallego, Global Head of Smart Communications & Security, Vodafone Group

Maria Alvarez Jose – Comms & Connectivity Principal Manager – Vodafone Spain

11:30

RCS as the biggest driver for new advertising and payment solutions 

– How RCS is changing the current advertising environment

– RCS & Carrier Billing, the perfect match

Robert Monge, Chief Operations Officer – Spain Telecoming

11:45

Chatbots for mCommerce, Cellular IoT, & VR

–  Rapid deployment of mCommerce chatbots

–  MaaP enabled with Mobile Connect

–  Chatbots beyond smartphones

Ron Nessim, CIO, SummitTech

12:00

Why the opportunity for RCS is now

– P2P/A2P user growth 2018-2023
– The impact of business models on mobile operator RCS income
– How alternative revenue models can more than double the opportunity

Gavin Patterson, Cheif Data Analyst, MobileSquared

12:15

The RCS Opportunity: What 3C has learned from RCS engagement with Brands and MNOs

3c will share their perspective of what they’ve learned from both brands and operators and how they are thinking about the RCS opportunity:

– Overview of early RCS program performance
How brands are thinking about driving long term value with RCS.

– What we have heard from operators on capitalizing on RCS to enhance the subscriber experience and monetize their investments.

Jeff Michaud, VP Client Strategy, 3C

Jeremy Martin, Chief Revenue Officer, 3C

 

12:30

Beyond northbound

– A journey into DT’s vision for Rich Business Messaging

– Samples and Demo’s with Brands & Partners

Bianca Löwemann, RBM Partner Management and Business Development, Deutsche Telekom AG

Carsten Schmitt-Hoeppner, Senior Innovation Manager at Deutsche Telekom AG

12:45

Lunch

13:45

One Year On: Setting the Stage for RCS Business Messaging in the MEA Region:

– MEA Enterprises between opportunities & challenges

– MEA Mobile Network Operators between opportunities & challenges

– RSC Crossing the chasm in the MEA Region

Maged Negm, Head of Product Marketing, Cequens

14:00

What’s next with RCS Business Messaging?

– Update on new brands and results

– New tools for partners and brands

 

Sean Falconer, Developer Relations Engineer, Google

Alexandre Allemand, Business Development – Messaging, Google

14:15

Brands and RCS

– The messaging channel is still relevant and its technology is evolving
– Brands can utilize this technology and engage their customer
– Twitter and Infobip have partnered to experiment and innovate in this nascent space

Sharad Vivek, Senior Director of Global Business Development, Twitter

Kreso Zmak, Director Products, Infobip

14:30

Guided Conversations conversations for Health

– Every day we could be having 2 billion conversations with people about their health.

– Conversations don’t happen on SMS any more, they happen on chat, but chat can quickly become overwhelming

– Using MomConnect, the South African department of Health’s national maternal health programme as a case study we look at how increased engagement drives positive health outcomes and what tools make that possible at scales previously unimaginable.

Simon de Haan, CTO and Co-Founder, Turn.io & Praekelt

14:45

How to sell RCS and Conversational Commerce

– New channels, new capabilities require a Sales Transformation process

– How Product Management can support RCS Sales

-Do’s and Don’t in Conversational Commerce sales

Richard van Anholt, Director of Global CPaaS, CM.com

Saskia Beukeveld, Head of Product Management Messaging, CM.com

15:00

Maven: an AI Powered RCS Assistant

– Tap into the massive revenue opportunities of business to consumer messaging.

– State of the industry update on business messaging

– How carriers can take control of business messaging on Android

– The revenue opportunity beyond A2P that AI powered messaging will bring

Robert LoCascio, CEO and Founder, LivePerson

15:15

Transforming telecom services with RCS: A unique opportunity for carriers

– Leveraging RCS to deliver next-generation-carrier-services

– A quick-demo of RBM agent developed for Orange

– Carriers taking a lead in popularising A2P and P2P engagement over RCS

Surinder Singh Anand, CTO & VP Product Management, Kirusa

15:30

Coffee Break

16:00

RCS P2A and the Chatbot Directory

– Notes from AT&T’s MaaP Launch

Neil McGrath, Technical Lead for Messaging, AT&T

16:15

AccuWeather RCS + Samsung MaaP

– Weather’s impact on human psychology and consumer behaviour

– Modern distribution of weather data

– RCS’s fit with weather consumption

Brian Lavery, Managing Director: Europe, Accuweather

16:30

Why customers love RCS

– Outstanding customer feedback

– Let’s be creative with the use of RCS

– RCS will impact App usage

John Sullivan, CIO, Virgin Trains

16:45

What would Silicon Valley Do?
New Messaging monetization strategies to stem disruption from WhatsApp and OTT

– WhatsApp disrupted SMS and will disrupt RCS monetization by disruption high-value business messaging
– The future of monetizing messaging isn’t 2-factor auth and outbound marketing, it’s being at the centre of the coming consumer to business messaging explosion
– New business models for operators to monetise business messaging

Tasso Roumeliotis, CEO, NumberAI

17:00

Networking Drinks Reception

19:00

End

Speakers