MWC19 Los Angeles – GSMA RCS Business Messaging Awareness Lab #27

MWC19 Los Angeles – GSMA RCS Business Messaging Awareness Lab #27

Start: Monday 21 October 2019 10:00

End: Monday 21 October 2019 17:00

Venue: The Jonathan Club

Location: 545 S Figueroa St, Los Angeles, CA 90071, USA

Agenda and SpeakersRegister

Venue: The Jonathan Club

The Future Networks Programme will be hosting the twenty-seventh GSMA RCS Business Messaging Lab at Los Angeles, United States on Monday, 21 October 2019.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

    • The global position of RCS
    • Achieving scale
    • Technical solutions
    • The business case for RCS Business Messaging
About Our Sponsor: 3Cinteractive

Fortune 500 companies rely on 3Cinteractive (3C) for its dynamic expertise in mobile technology and solutions. Founded in 2007, 3C has built an unparalleled, cloud-based platform delivering flexibility, security, speed, scale and reliability for its clients. From delivering information and driving unique one-to-one interactions, to facilitating valuable mobile commerce transactions, 3C builds lasting partnerships based on trusted solutions to deliver measurable business results for brands. 3C also supports mobile virtual network operators to provide connectivity, billing, CRM, payment processing and marketing tools enabling and enhancing customer lifecycle management.

For more information about 3C Interactive, please visit

About MWC19 Los Angeles

Attendees will explore Intelligent Connectivity – the powerful combination of high-speed 5G networks, the Internet of Things (IoT), artificial intelligence (AI) and big data. Nearly 22,000 industry influencers and business professionals will be inspired by next level innovation and thought-leadership that will impact our digital experiences, society and the world.

For more information about MWC19 Los Angeles, please visit


Registration for this event is now closed.



Refreshments available from 9.30am



Jill Cooper
Programme Marketing Director

Bruce Bales
IMImobile, North America

John Duffy
Head of Global RCS


RCS Overview 2019

Catherine Maguire
Ecosystem Engagement Manager


The Art of the Possible

  • Messaging as a Platform – The Opportunity with RCS Business Messaging
  • Today’s Multi-Channel Conversational Commerce Experience
  • Building the Bridge to RCS Ubiquity

Jeff Michaud
VP Client Strategy
3Cinteractive – an IMImobile company


Why the opportunity for RCS is now

  • P2P/A2P user growth 2018-2023
  • The impact of business models on mobile operator RCS income
  • How alternative revenue models can more than double the opportunity

Nick Lane
Chief Insight Analyst


The Future of RCS Business Models

  • How ad dollars have impacted mass communication channels over the years, and what this will mean to the mobile ecosystem
  • How mobile operators should be positioning themselves to take advantage as RCS reaches the tipping point
  • Why today’s outdated commercial models don’t work in the new digital economy

John Duffy
Head of Global RCS


Brand Roundtable Moderated by 3C

3C and Brands


Creating Global Content and New AD models with RCS

  • How RCS enables new ways for content providers to engage with their audiences at a global scale
  • Case study on how Microsoft News is using RCS to drive richer interactions and revenue
  • Early performance data and how this new AD model can create new revenue streams for operators

Alykhan Govani


KDDI’s RBM updates: Use cases & findings

  • KDDI’s RBM overview
  • RBM use cases in Japan/KDDI
  • Findings & some thoughts for the future

Hideyuki Koto
Senior Manager


GSMA RCS Workstream Update

  • Verified Sender
  • P2A
  • Payments

Mark Nichols
Programme Manager


Infobip rolling out RCS in Mexico- success stories

  • Results of live campaigns
  • Best practices
  • Focus industries

David Aguilera
Sales Manager


VR Shopping Boutique + RBM mCommerce

  • VR Livestream 360: Live fashion show boutique with audience interaction
  • Integrated RBM shopping platform
  • Modern Call Center platform with Chatbot/MaaP, mCommerce & digital identity

Doug Makishima
Summit Tech


Lunch and Networking


Fireside Chat: RCS – Two sides of the Atlantic

  • Holistic view of the RCS status across North America and Europe
  • Sharing the latest campaigns results
  • Overlook for the next 6 months: Ecosystem developments

Oscar Gallego
Head of Smart Communications
Vodafone Group

John Duffy
Head of Global RCS


Gender Equality in the Messaging Industry Messaging

Industry veterans and newcomers will discuss:

  • How a diverse workforce leads to greater creativity, enhanced collaboration and improved morale
  • The role leadership plays in creating a workplace culture that welcomes all employees
  • Strategies Zipwhip has embraced to foster a more inclusive organisation

Alison Billings
VP Industry Development U.S.

John Lauer

Kirsten Spoljaric
SVP of People

Faye Ricci
Senior Vice President and General Counsel at Zipwhip


Brands in the RCS market

  • A look at the criteria brands have in order to engage with RCS vs other channels
  • Examples of what’s possible from a brand’s perspective
  • Sharing results of consumer focus groups re brands and messaging
  • Talk about the opportunities carriers present global brands vs other messaging platforms

Mary Clark
Chief Product Officer and CMO


Conversational Marketing; A look to the future

  • Understanding today’s consumer and marketing trends
  • Messaging, the Google way
  • Bringing Google’s smarts to brand conversation

Bart Jenniches
Director, Business Communication Partnerships


Maven RCS: Connecting Carriers to the Global Conversational Grid

Robert LoCascio
CEO and Founder


Coffee Break and Networking


The Current State of RCS in Canada

  • Intro to CWTA, it’s role in Canada and its work in messaging
  • Characteristics unique to the Canadian landscape
  • The current state of RCS in Canada across operators

Caitlin O’Neill, Manager
Messaging Product Development
Canadian Wireless Telecommunications Association (CWTA)


How to leverage RCS Business Messaging

  • Search and Discovery of Businesses
  • Design of Business Conversations for RCS
  • Use-cases of Conversational Commerce and Mobile Advertising
  • Payments: closing the gap for mCommerce

Pedro Andrade
Head of New Product Development


Next steps to advance RCS penetration

  • Bridging the gap between UP implementations to generate revenue today
  • Interactive A2P campaigns
  • Dealing with A2P interconnection

Carlos Aragón
Senior Director, Solutions Marketing


Closing Statement

John Duffy
Head of Global RCS

16:30 - 19:00

Networking Drinks Reception