MWC 2019 Seminar RCS Business Messaging: Intelligently Transforming Consumer Experiences
Start: Monday 25 February 2019 21:00
End: Monday 25 February 2019 23:00
Venue: Fira Barcelona Gran Via
Venue: CC1 Seminar Theatre, Fira Gran Via
Consumers are driving digital transformation as they seek to enhance and simplify their lives, connecting with brands that deliver what they want at exactly the moment they need it.
RCS Business Messaging enables consumers to interact with all of their brands in one place, their native Operator messaging app. Fully branded interactive rich experiences are personalised and trusted resulting in the highest levels of customer satisfaction and increased sales.
The GSMA’s Future Networks Programme and our sponsor, Interop Technologies, are pleased to invite you to the RCS Business Messaging Seminar at MWC Barcelona 2019. Hear from key players in the industry who will discuss the current state of play of RCS and the Business Messaging market; the incredible results of live RCS campaigns; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.
About Our Sponsor: Interop Technologies
Interop Technologies is a leading provider of virtualized communication networks and cloud-based managed solutions for mobile messaging, voice and connectivity. Founded in 2002, Interop Technologies’ is dedicated to providing mobile network operators with services and solutions that reduce the complexity of deploying and managing next-generation communication technologies. Through its GSMA-accredited, end-to-end RCS solution, Interop is committed to delivering telco-grade, standardized technology and the highest level of deployment flexibility and lifecycle management available for the global RCS ecosystem. The company has world headquarters in Fort Myers, FL, and offices in Irving, Texas, as well as an EMEA regional headquarters in Dublin, Ireland. Interop Technologies also owns and operates geo-redundant network operations centres in N. America and Europe. Learn more at www.interoptechnologies.com.
Welcome from GSMA
Henry Calvert, Head of Future Networks Programme, GSMA
Jill Cooper, Marketing Director, GSMA
Emotional Intelligence: GIFs and Visual Expression in Mobile Communication
Mobile messaging dominates personal communication, with people now relying heavily on visuals to express their thoughts and feelings. Thirty years after its creation, the GIF is exploding as a primary way people communicate — and as a valuable marketing medium for content creators and brand advertisers. RCS is upgrading the default carrier messaging experience in a way that will allow all users to use visual expressions, like GIFs, in their communications in a much more seamless way than was previously possible with SMS and MMS. Join us for a thought-provoking conversation on the power of visual expression — including data insights from the Tenor Emotional Graph and real-world examples from top marketers activating consumer engagement with GIFs in mobile messaging.
Frank Nawabi, CEO, Tenor
Panel
Moderator: Matthew Whalley
Frank Nawabi, CEO, Tenor
John Sullian, CIO & Project Director, Virgin Trains
Dr. Petja Heimbach, VP NG, Deutsche Telekom
Gustavo A. Gutiérrez, CEO, Broxel
Interop
Josh Wiggington, Staff Vice President, Product Management, Interop Technologies
End