The GSMA Network 2020 Programme is helping operators to introduce native IP communications and deliver the ‘Green Button Promise’ to their customers across and between networks. The phrase, ‘Green Button Promise’, sums up the vital customer benefit. It means extending the customer experience enjoyed with mobile voice calls, historically initiated using a green call button, to a whole range of rich IP-based communications (RCS voice and messaging, video-based calling and VoLTE calls) on different devices. With native IP communications at the heart of their networks, mobile operators have the unique capability to provide reach, reliability and richness to their customers, and through this, regain customer relevance.
So, that’s what our Programme is all about, and the Digest will play a key role in our marketing Communications to keep our operator partners and the IP Communications ecosystem up-to-speed on progress and achievements. We’ve got video briefings and dynamic stats to show market progress plus reviews, news and special topic articles in each edition.