Mobile 360 – North America will explore the future of mobile

It’s already the last of our GSMA Mobile 360 series for October, and we’re now in Atlanta, Georgia for Mobile 360 – North America!

The North American market is among the most advanced in the world, providing a launchpad for innovation, with a sophisticated consumer base and advanced mobile broadband services. Our second annual event in North America is a 3-day interactive conference programme from 27-29 October, focusing on the future of mobile across the region.

The week will include keynotes, networking discussions and thought-leadership breakfasts led by industry leaders from key players in the North American mobile market. Sessions include ‘Mobile – The Ultimate Enabler’ which features executives from AT&T and the NBA; ‘Media, Entertainment & the Video Explosion’ with experts from CNN, The Coca-Cola Company, McKinsey & Company and Momentum Worldwide; and ‘Spotlight on Mobile Security’ with speakers from Adaptive Mobile, IBB Consulting, IBM Security, Mitel and Sophos. You can view the full agenda here.

Prior to the conference sessions on Tuesday 27 October, the GSMA Connected Living team are running a Networking Breakfast called ‘Realising the Potential of the IoT’. All attendees are welcome and there will be the opportunity to discuss the IoT’s most pressing issues including the deployment of Low Power Wide Area networks, IoT network security and the adoption of the embedded SIM specification.

New to Mobile 360 – North America this year is the Networking Opportunity Centre (‘The NOC’), which offers expert-led themed discussions on specific topics. Experts will take questions and attendees can discuss concepts with like-minded delegates. Topics include big data, digital security and the Internet of Things. View The NOC section of the agenda to plan your schedule.

In between sessions, the GSMA Showcase offers hands-on demos of the latest mobile initiatives. Check out the immersive ‘Inside the Network’ virtual reality display; the mobile operator-facilitated authentication service ‘GSMA Mobile Connect’; an example of enriched calling from the new ‘GSMA All-IP Business Guide’; and a proof of concept for an M2M Aggregation Routing Service Gateway for non-3GPP devices from Ericsson.

On Thursday afternoon, the event wraps with “mWhat? The Future Is…”, a brand new live pitch competition where the next generation of innovators will pitch their winning concepts for the future of mobile. Find out more about mWhat here.

Your Mobile 360 – North America badge also grants you access to the Mobility LIVE! event nearby with a joint networking party on Wednesday night. Find out more about this exciting evening here.

We look forward to welcoming you in Atlanta this week for what promises to be an engaging and thought-provoking event.

You can follow updates from GSMA through our social media channels using the #m360ME hashtag.

See you soon!