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MWC19 Los Angeles – GSMA RCS Business Messaging Awareness Lab #27

Start:
October 21 @ 10:00 am
End:
October 21 @ 5:00 pm
Venue:
545 S Figueroa St, Los Angeles, CA 90071, USA
Address: Google Map
545 S Figueroa Street
Los Angeles, 90071 United States
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Venue: The Jonathan Club

The Future Networks Programme will be hosting the twenty-seventh GSMA RCS Business Messaging Lab at Los Angeles, United States on Monday, 21 October 2019.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

    • The global position of RCS
    • Achieving scale
    • Technical solutions
    • The business case for RCS Business Messaging

 

About Our Sponsor: 3C Interactive

Fortune 500 companies rely on 3Cinteractive (3C) for its dynamic expertise in mobile technology and solutions. Founded in 2007, 3C has built an unparalleled, cloud-based platform delivering flexibility, security, speed, scale and reliability for its clients. From delivering information and driving unique one-to-one interactions, to facilitating valuable mobile commerce transactions, 3C builds lasting partnerships based on trusted solutions to deliver measurable business results for brands. 3C also supports mobile virtual network operators to provide connectivity, billing, CRM, payment processing and marketing tools enabling and enhancing customer lifecycle management.

For more information about 3C Interactive, please visit 3CInteractive.com.

 

About MWC19 Los Angeles:

Attendees will explore Intelligent Connectivity – the powerful combination of high-speed 5G networks, the Internet of Things (IoT), artificial intelligence (AI) and big data. Nearly 22,000 industry influencers and business professionals will be inspired by next level innovation and thought-leadership that will impact our digital experiences, society and the world.

For more information about MWC19 Los Angeles, please visit MWCLosAngeles.com.

 

Agenda

10:00

Registration 

10:15

Welcome

Jill Cooper, Programme Marketing Director, GSMA

10:25

RCS Overview 2019

Henry Calvert, Head of Future Networks Programme, GSMA

Catherine Maguire, Operator Engagement Manager, GSMA

10:35

Creating Valuable Conversations with RCS

– Why brands are excited to use RCS?

– Live brand use cases and what’s driving results?

Jeff Michaud, VP Client Strategy – 3C Interactive 

10:50

TBC

Alison Billings, VP Industry Development U.S – Zipwhip

11:05

Why the opportunity for RCS is now

– P2P/A2P user growth 2018-2023

– The impact of business models on mobile operator RCS income

– How alternative revenue models can more than double the opportunity

Nick Lane, Chief Insight Analyst – Mobilesquared

11:20

TBC

Oscar Gallego, Head of Smart Communications, Vodafone Group

11:35

TBC

Mary Clark – Chief Product Officer and CMO, Synchronoss

11:55

TBC

Bart Jenniches, Director, Business Communication Partnerships, Google

12:15

GSMA RCS Update

Mark Nichols, RCS Programme Manager, GSMA

12:30

Lunch and Networking

13:30

More speakers to be announced

15:00

Coffee Break and Networking

15:20

More speakers to be announced

17:00

End of session 

17:00 - 19:00

Networking Drinks Reception

Speakers

Jill Cooper, Marketing Director – GSMA Future Networks

Jill has played a leadership role in helping RCS Business Messaging gain global traction from a standing start, engaging the industry via regular events and building an international ecosystem that has seen over 76 global network launches and approximately 272 million monthly active users around the world. She has also worked closely with multiple brands helping them to use RCS as a platform to communicate with their customers. Jill is also working closely with mobile operators in the move towards the 5G era.

Henry Calvert, Head of Future Networks, GSMA

Henry joined the GSMA in December 2013, and will be responsible for the delivery of the Future Networks programme. A key programme of the GSMA’s strategic focus, to deliver industry scale for IP Communications and 5G, whilst considering Network Economic challenges for the Mobile industry as it transitions to a 5G Era.   Previously he worked for the SingTel Group and has over 20 years’ experience in the telecommunications sector, both in Networks and IT portfolios and has been involved in the deployment of mobile networks in over 10 operations across 10 different countries. Henry designed and built Optus’ 3G + LTE mobile network, all IP network and managed the product development transformation.  He was the creator and board member of the network sharing Joint Venture between SingTel Optus and Vodafone Networks Pty Ltd (Australia).   Henry has been a board member and Chair of the Australian Mobile Telecommunications Association (AMTA) and previously held an Executive Management Committee position in the GSMA.   He lives in the English Lake District with his wife and two children prior to 15 years working across the southern hemisphere. He has a lifelong passion for coaching and supporting Rugby Union.

Catherine Maguire, RCS Ecosystem Manager – GSMA

Catherine has been RCS Ecosystem manager at GSMA for 2 years and is responsible for analysing Global Messaging trends and reporting on RCS industry momentum. Catherine also convenes GSMA RCS events Globally and evangelises and presents on Messaging at Industry forums. Catherine holds a Law degree from the University of Dundee and is a Prince 2 qualified Project Manager with 6 years’ experience in the Telecoms industry across various roles within GSMA.

Jeff Michaud, VP Client Strategy, 3C

Jeff Michaud is VP of Client Strategy at 3C. He has over a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his experience and deep expertise in mobile strategy and technology to create results-driven mobile engagement that delivers substantial value for some of the world’s best brands and retailers. Jeff has a passion for helping marketers figure out how to insert mobile into the customer journey in a way that will deliver greater than expected ROI. In addition, his deep understanding of the customers’ needs enables him to help brands create mobile engagement that enhances the customer experience. Working side by side with brands, Jeff crafts strategies to keep them ahead of always evolving trends and technologies. Jeff has delivered mobile marketing strategies that have strengthened brand loyalty and driven millions in new revenue. Jeff is active in several mobile industry organisations, he is a leading voice, regular speaker and expert source for the media on all topics within mobile marketing. Jeff also serves as a mentor and the board chairman for Take Stock in Children Palm Beach County, which provides mentoring and college scholarships for at-risk, low-income students in Florida.    

Nick Lane, Chief Insight Analyst, Mobilesquared

Nick founded Mobilesquared in 2008 to deliver specialist research and consultancy across all areas of the mobile and telecommunications industries, and has authored strategic industry reports on topics including; OTT, RCS, A2P SMS messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed on mobile and tech topics by media including the BBC, Bloomberg, The Financial Times, and CNN. He speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Informa Telecoms & Media (now Ovum), after having spent ten years as a tech journalist working on leading global B2B titles.

Oscar Gallego, Head of Smart Communications, Vodafone Group

As part of Vodafone’s Global Technology team, Oscar Gallego is responsible for the Group’s consumer products in the areas of communications and security. He joined Vodafone in 2009 has fulfilled senior management roles in both technology strategy and service deployment. Prior to that, Oscar worked for network providers such as Ericsson, NEC and Nortel across engineering and R&D roles. In 2012, Oscar led the team pioneering the first commercial deployment of RCS, scaling it as a hub to serve 15 Vodafone operations across 3 continents and, more recently, evolving it to offer Messaging-as-a-Platform (RCS A2P) commercially in the first half of 2018. In parallel, he works closely with GSMA partners to define and realise RCS ecosystem foundations enabling interoperable commercial deployments worldwide. Oscar’s current focus is on realising a monetisation ecosystem around the RCS service. Beyond RCS, his responsibilities include evolving telco communications towards a customer friendly multi-device experience as well as providing a safer Internet journey for Vodafone customers.

Bart Jenniches, Director, Business Communication Partnerships, Google

Bartley E. Jenniches is Google's Director of Business Communications Partnerships, where he is responsible for the strategy and market development of Google's Communications business solutions for brands. Most recently, Bart led Google's VR/AR/Lens advertising efforts, helping launch solutions (YouTube, Display, Search) that bridge the gap between the physical and digital world. Prior to that, Bart spent seven years launching sales and product strategy for YouTube in Australia/New Zealand. Bart started his Google career in the original Newport Beach, California, office in 2003 after working for a variety of media technology start-ups. He brings an extensive track record of effecting transformational change in response to evolving consumer behavior, as well as development of market-first creative and commercial partnerships. Detroit-area native, Bart graduated from the University of Michigan with a Bachelor of Arts in Social Psychology, and attended Boston University’s Graduate School of Communications, earning a Master of Science in Public Relations, with a focus on international media. Bart and his family have a taste for far-flung destinations, with journeys to Faroe Islands, Tonga, the Galapagos, and Easter Island. More regularly, Bart can often be found in the wilds of his nature preserve in the heart of Tasmanian bushland.

Mary Clark, Chief Product Officer and CMO, Synchronoss

As Chief Marketing Officer and Chief Product Officer, Mary Clark leads Synchronoss' global product management, marketing and communications. Synchronoss (NASDAQ: SNCR) transforms the way companies create new revenue, reduce costs and delight their subscribers with cloud, messaging and digital transformation products supporting hundreds of millions of subscribers across the globe. Synchronoss’ secure, scalable and groundbreaking new technologies, trusted partnerships and talented people change the way TMT customers grow their business. Previously at Syniverse she was Chief Marketing Officer and also served as Senior Vice President, Next-Generation Roaming Services and Standards, and Senior Vice President, Roaming.

Alison Billings, VP, Industry Development U.S, ZipWhip

Alison is an industry thought leader who has worked throughout her career to drive innovation in emerging industries by fostering individual business success in a free market environment. With close to a 20-years experience in telecommunications and wireless, she brings a deep understanding of a range of viewpoints and has been a key player in developing many of the Best Practices that govern the Messaging and Mobile Payments industry today. Prior to joining Zipwhip Alison was at T-Mobile for 10 years; most recently in Corporate Strategy where she oversaw the strategic partnership with Google. Prior to that Alison was in Product Management where she ran the 3rd Party Platforms business, which included 3rd Party Messaging, Mobile Payments, Location Based Services and Search. Alison recently took a year off from her career to spend time focusing on her family, and we are very excited that she decided to return to the wireless industry driving Zipwhip’s Industry Development initiatives.

Mark Nichols, RCS Programme Manager, GSMA

Mark recently joined the GSMA to lead the RCS programme having previously worked with a number of different operators and service providers in markets across Europe, the Middle East, Asia and Africa.


 

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Future Networks MWC19 LA RCS Lab