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GSMA RCS Business Messaging Awareness Lab #26 – Philippines

Start:
September 5 @ 9:30 am
End:
September 5 @ 1:30 pm
Venue:
Shangri-La’s Mactan Resort and Spa, Cebu
Address: Google Map
Punta Engaño Rd, Lapu-Lapu City
Cebu, 6015 Cebu Philippines
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Venue: Shangri-La’s Mactan Resort and Spa, Cebu

The Future Networks Programme will be hosting the twenty-sixth GSMA RCS Business Messaging Lab at Mactan (Cebu City), Philippines on Thursday 5th September 2019 part of Asian Carriers Conference.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

  • Global position of RCS
  • Achieving scale
  • Technical solutions
  • The business case for RCS Business Messaging
  • Brand campaigns and results showcased at MWC Barcelona 2019

 

You will not need an Asian Carriers Conference (ACC) pass in order to attend this Lab as we will provide you with a complimentary day pass. We have arranged a discount on the standard price of a full ACC pass, should you wish to attend other events within the conference.  We will send you details of how to obtain the discount within your confirmation email once you have registered for this Lab.

 

About Our Sponsor: LivePerson

LivePerson makes life easier by transforming how people communicate with brands. LiveEngage, the company’s enterprise-class platform, empowers consumers to stop wasting time on hold with 1-800 numbers and, instead, message their favourite brands just as they do with friends and family. More than 18,000 businesses, including Adobe, HSBC, EE, IBM, L’Oréal, Orange, PNC, and The Home Depot, rely on the unparalleled intelligence, security, and scalability of LiveEngage to reduce costs, increase lifetime value, and create meaningful connections with consumers. LivePerson is driving today’s new era of messaging, conversational design, and the integration of bots/AI into the customer care of the world’s largest brands. Learn more at LivePerson.com.

 

About Asian Carriers Conference: Asian Carriers Conference

The Asian Carriers Conference Incorporated is a non-stock non-profit membership organization for telecoms and IT professionals and practitioners, registered with the Philippine Securities and Exchange Commission (SEC) and the Philippine Bureau of Internal Revenue (BIR) in 2014. With a focus on the Asia Pacific region, the Association accepts memberships from carriers and individuals from all over the world. Learn more at AsianCarriersConference.com.

 

Registration Form

RCS Lab Philippines Register











Speakers

Jill Cooper, Marketing Director – GSMA Future Networks

Jill has played a leadership role in helping RCS Business Messaging gain global traction from a standing start, engaging the industry via regular events and building an international ecosystem that has seen over 76 global network launches and approximately 272 million monthly active users around the world. She has also worked closely with multiple brands helping them to use RCS as a platform to communicate with their customers. Jill is also working closely with mobile operators in the move towards the 5G era.

Catherine Maguire, RCS Ecosystem Manager – GSMA

Catherine has been RCS Ecosystem manager at GSMA for 2 years and is responsible for analysing Global Messaging trends and reporting on RCS industry momentum. Catherine also convenes GSMA RCS events Globally and evangelises and presents on Messaging at Industry forums. Catherine holds a Law degree from the University of Dundee and is a Prince 2 qualified Project Manager with 6 years’ experience in the Telecoms industry across various roles within GSMA.

Nick Lane, Chief Insight Analyst, Mobilesquared

Nick founded Mobilesquared in 2008 to deliver specialist research and consultancy across all areas of the mobile and telecommunications industries, and has authored strategic industry reports on topics including; OTT, RCS, A2P SMS messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed on mobile and tech topics by media including the BBC, Bloomberg, The Financial Times, and CNN. He speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Informa Telecoms & Media (now Ovum), after having spent ten years as a tech journalist working on leading global B2B titles.