GSMA RCS Business Messaging Awareness Lab #26 – Philippines
Start: Thursday 5 September 2019 14:30
End: Thursday 5 September 2019 18:30
Venue: Shangri-La’s Mactan Resort and Spa, Cebu
Venue: Shangri-La’s Mactan Resort and Spa, Cebu
Room: Rosal Ballroom 2
The Future Networks Programme will be hosting the twenty-sixth GSMA RCS Business Messaging Lab at Mactan (Cebu City), the Philippines on Thursday 5th September 2019 part of Asian Carriers Conference.
Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.
The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.
In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:
- The global position of RCS
- Achieving scale
- Technical solutions
- The business case for RCS Business Messaging
- Brand campaigns and results showcased at MWC Barcelona 2019
About Our Sponsor: LivePerson
LivePerson makes life easier by transforming how people communicate with brands. LiveEngage, the company’s enterprise-class platform, empowers consumers to stop wasting time on hold with 1-800 numbers and, instead, message their favourite brands just as they do with friends and family. More than 18,000 businesses, including Adobe, HSBC, EE, IBM, L’Oréal, Orange, PNC, and The Home Depot, rely on the unparalleled intelligence, security, and scalability of LiveEngage to reduce costs, increase lifetime value, and create meaningful connections with consumers. LivePerson is driving today’s new era of messaging, conversational design, and the integration of bots/AI into the customer care of the world’s largest brands.
Learn more at LivePerson.com.
About the Asian Carriers Conference:
The Asian Carriers Conference is a multi-day event that brings together the top providers and enablers of the telecommunication industry.
For more information about the conference, visit AsianCarriersConference.com.
Registration
Welcome from GSMA
Jill Cooper, Programme Marketing Director, GSMA
RCS Overview 2019
Catherine Maguire, Operator Engagement Manager, GSMA
Globe’s RCS and RBM Adoption
– RCS as the Future of Telco Messaging
– RBM to Drive A2P Growth
– Changing A2P Messaging Landscape Starts with Us
Daphne Jorda, Product Manager, Globe Telecom
Daring to Grow with RCS
– What is the potential for business communications and new revenue streams for industry players?
– For those who stand at the crossroads, what do we know, don’t know and what does it mean for the industry?
Alice Ramos, VP for International Roaming and Consumer Business, Smart Communications.
TBC
TBC
Correcting the mistakes of the past: Maven RCS was made for carriers
Eddie DeCurtis, VP of Network Distribution, LivePerson
Why the opportunity for RCS is Now
– P2P/A2P user growth 2018-2023
– The impact of business models on mobile operator RCS income
– How alternative revenue models can more than double the opportunity
Nick Lane, Chief Insight Analyst, Mobilesquared
Creating Valuable Conversations with RCS
– Why brands are excited to use RCS?
– Live brand use cases and what’s driving results?
Jeff Michaud, VP Client Strategy, 3C Interactive
Coffee Break and Networking
RCS is Ready!
– RCS for now and 5G – China Mobile
– RCS Collaborations – Japan
– RCS Deployment Update – Korea
Angus Yu, Technology Director, Asia, GSMA
The gathering storm – How mobile operators make money in the new business messaging landscape
– The impact of rich messaging on the existing business messaging market
– Mobile Operators vs OTT strength and weaknesses
– Recommendations for mobile operators in the changing business messaging landscape
Robert Gerstmann, Chief Evangelist & Co-Founder, Sinch
Infobip and Brands are ready for RCS Business Messaging service launch in APAC
Elma Serdarevic, Head of Operator Partnership APAC, Infobip
What’s next with RCS Business Messaging?
– Google & RCS
– Opportunity & Benefits
– Where We’re Headed
Zach Tan, Business Development Manager, Google
Managing the RCS Business Messaging Lifecycle
– Tackling the key challenges of RBM
– The five stage approach to launch RBM
– The importance of kickstarting the right RBM ecosystem
Jan Schaar, Director Business Development APAC, Mavenir
Panel Discussion
Catherine Maguire, Operator Engagement Manager, GSMA
Jeff Michaud, VP Client Strategy, 3C Interactive
Eddie DeCurtis, VP of Network Distribution, LivePerson
End
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