GSMA RCS Business Messaging Awareness Lab #28 – AfricaCom

Start: Monday 11 November 2019 10:00 am

End: Monday 11 November 2019 5:30 pm

Venue: 15 on Orange Hotel

Location: Orange Street & Grey's Pass, Gardens, Cape Town, 8001, South Africa

Agenda and SpeakersRegister

Venue: 15 on Orange, Orange Street, Cape Town

The Future Networks Programme will be hosting the twenty-eighth GSMA RCS Business Messaging Lab sponsored by Out There Media, on Monday 11th November 2019 to coincide with AfricaCom.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, privacy, security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

  • Global and Regional position of RCS
  • Achieving scale
  • Technical solutions
  • The business case for RCS Business Messaging
  • Brand campaigns and results showcased at MWC Barcelona 2019


About Our Sponsor: Out There Media

Out There Media (OTM), is a leading mobile advertising and data monetisation company that uniquely links mobile operators with advertisers via its proprietary, award-winning technology, Mobucks™. The company’s platform Mobucks™ enables mobile operators to monetise their data, assets and subscriber base while at the same time enabling brands and agencies to reach their audiences in a highly targeted manner with OTM’s “micro-targeting at scale” approach – leading to unprecedented levels of consumer engagement. OTM has recently announced a partnership with Vodafone Group for RCS offerings. The partnership was kicked off by two highly successful campaigns with McDonald’s and Disney that mark a major breakthrough in the global digital advertising industry. Headquartered in Vienna, Austria, with operations across the globe, OTM works with Fortune 500 companies including:  Unilever, Pepsi, Nestle, L’Oreal, Coca Cola and P&G. The company currently has access to 700m subscribers with a plan to reach 3bn people globally by 2020.

For more information about Out There Media, please visit

About AfricaCom:

AfricaCom brings together 15,000 attendees, 450 speakers and 500 exhibitors from the African Telecoms and Technology industry.  Whether your focus is connectivity infrastructure, disruptive technologies, digital services or ICT strategy, this is this event provides opportunities to network and learn.

For more information about AfricaCom, please visit





Jill Cooper

Programme Marketing Director



RCS Global Overview

Catherine Maguire

Operator Engagement Manager



GSMA Head of Region Update

Akinwale Goodluck

Head Sub Saharan Africa



Orange MEA RCS launch status and Chatbots case studies

  • Orange MEA RCS service overview
  • Chatbot Case Studies
  • Orange RCS Partnership ecosystem

Yassine Hamoudi

Communication Service Director – RCS Program Lead, MEA region



The first RCS Campaigns in Africa

  • Presenting the first ever RCS campaigns that run in South Africa via Vodafone/Vodacom for Disney and McDonalds
  • Analysing spectacular RCS results
  • Thoughts for the future

Kerstin Trikalitis


Out There Media


Keynote Presentation



Keynote Presentation



Vodacom RCS Update

Ashraff Paruk



Telkom SA RCS Update

Madjadji Dikotla

Telkom SA


Keynote Presentation



Keynote Presentation



Optimising your Engagement Strategy

  • Transforming the way you engage with your customers
  • Automated CX
  • Creating Brand Identity

Jennifer Venter

Product and Solutions Strategist



Making RCS work for your marketing strategy.

  • User numbers, split out by demographics
  • Engagement and interaction data + projections
  • What is your ROI?

Nick Lane



Lunch and Networking


Beyond chat, toward impact

  • Evolving your SMS service for chat
  • Learnings from a scaled chat program
  • Tracking the impact of a conversation

Pippa Yeats

Product Manager


Infobip RCS Update

Craig Greenwood Selby




Kirusa RCS Update

Surinder Singh Anand




A Turnkey monetization engine for Telcos

Kerstin Trikalitis


Out There Media


Chris Wright



Coffee Break and Networking


Google Rich Business Messaging

  • Messages & Going to Market with RCS
  • RBM ecosystem progress & success stories
  • RBM Developer Console

Jason Choy

Director Communications

Partnerships EMEA



Johanna Kollar

Communications Partnerships MEA



Ian Buckner

RBM Product Partner Architecture EMEA



Closing Statement

Kerstin Trikalitis


Out There Media



17:30 - 19:30

Networking Drinks


Jill Cooper

Marketing Director – GSMA Future Networks,

Jill Cooper

Jill has played a leadership role in helping RCS Business Messaging gain global traction from a standing start, engaging the industry via regular events and building an international ecosystem that has seen over 79 global network launches and approximately 286 million monthly active users around the world. She has also worked closely with multiple brands helping them to use RCS as a platform to communicate with their customers. Jill is also working closely with mobile operators in the move towards the 5G era.

Catherine Maguire

RCS Ecosystem Manager – GSMA,

Catherine Maguire

Catherine has been RCS Ecosystem manager at GSMA for 2 years and is responsible for analysing Global Messaging trends and reporting on RCS industry momentum.

Catherine also convenes GSMA RCS events Globally and evangelises and presents on Messaging at Industry forums.

Catherine holds a Law degree from the University of Dundee and is a Prince 2 qualified Project Manager with 6 years’ experience in the Telecoms industry across various roles within GSMA.

Akinwale Goodluck

Head of Sub-Saharan Africa, GSMA

Akinwale Goodluck

Yassine Hamoudi

Communication Service Director - RCS Program Lead MEA, Orange

Yassine Hamoudi

Kerstin Trikalitis

CEO and Co-Founder, Out There Media

Kerstin Trikalitis

Nick Lane

Chief Insight Analyst, Mobilesquared

Nick Lane

Nick founded Mobilesquared in 2008 to deliver specialist research and consultancy across all areas of the mobile and telecommunications industries, and has authored strategic industry reports on topics including; OTT, RCS, A2P SMS messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed on mobile and tech topics by media including the BBC, Bloomberg, The Financial Times, and CNN. He speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Informa Telecoms & Media (now Ovum), after having spent ten years as a tech journalist working on leading global B2B titles.

Pippa Yeats

Product Manager ,

Pippa Yeats

Pippa Yeats is the Product Manager of, a product helping organisations have personal, guided conversations that improve lives at scale. With a Masters in Design, and completing a Masters in Behavioural Science at the London School of Economics currently, she is interested in the integration of behavioural science and human-centred design in product development. Previously, as Head of Strategy and Experience Design at, Pippa lead a team who designed ICT4D programmes for NGOs, governments and social impact organisations across Africa and Southeast Asia. As Product Manager at Turn she’s exploring ways in which new technologies, such as WhatsApp and Google RCS, can help social impact organisations better track and predict offline behaviours from online engagement

Surinder Singh Anand

CTO and VP – Product Management, Kirusa

Surinder Singh Anand

As the Chief Technology Officer and Vice President of Product Management at Kirusa, Surinder Singh Anand has led the conception, implementation and delivery of Kirusa’s innovative products such as InstaVoice, a Missed Call and Visual Voicemail service used by over 100MM users monthly; Kirusa Channels, a platform to connect celebrities with their fans; InstaVoice ReachMe app that enables carriers to offer next-generation voice services over data; and Kirusa Konnect, a cloud-based Communications Platform as a Service (CPaaS) for Enterprises to have rich and engaging interactions with their customers over mobile channels. He is leading Kirusa’s initiative to help carriers and enterprises implement existing and new services over RCS to provide a rich and engaging experience to users and to lead the way for adoption of RCS Business Messaging in their respective markets.

Prior to joining Kirusa, Surinder has held leadership roles at Savera, Network Programs, Hughes Software Systems and ERNet building solutions for telecom, mobile and internet services.

Surinder holds Bachelor and Master’s Degree from IIT Delhi and is the author of several patents used in Kirusa’ products in the field of VoIP calling, call completion, visual voicemail.

Carlos Aragón

Senior Director of Enterprise Solutions Marketing, Mavenir

Carlos Aragón

Carlos Aragón is the Senior Director of Enterprise Solutions Marketing at Mavenir. He has extensive experience with real time communications, mobile and fixed-line Unified Communication (UC) services, UC as a Service and WebRTC as well as in-depth knowledge of related user experience fields such as video production and animation.

Carlos has two decades of experience in telecommunications, starting his career in a technical support engineering role for Ericsson; supporting 2G/3G switching, intelligent networks and GPRS. In 2000 he joined Nortel, where he held pre-sales and global product marketing responsibilities for Wireless Packet Core, IMS and Multimedia Applications. In 2010 Carlos transferred to GENBAND as part of their Nortel acquisition (and then Ribbon Communications as part of their merger with Sonus Networks), where he owned the marketing of Cloud and Platform-as-a-Service offers. At the beginning of 2018, Carlos joined the Mavenir team to help mobile network operators provide innovative solutions for the enterprise of the future.

Carlos Aragón holds a bachelor’s degree in telecommunications engineering from Universidad Politécnica de Madrid.


Future Networks Cape Town RCS Lab

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