Demos and Case Studies

With its rich and experienced ecosystem and the standardisation afforded by the GSMA’s Universal Profile; deploying RCS has never been easier. 159 million people are already using RCS monthly, and this Operator platform provides a perfect opportunity for Brands to upgrade their messaging to consumers. You can see examples of RCS Business Messaging campaigns below.

 

 

As the biggest mobile operating system in the world, Google has over 2 billion monthly active devices on Android. Watch Google’s short video below to see how Messages supports RCS.

 

Brand: Boston Pizza
Use Case:
  Streamlining the Gift Card Purchasing Process Using RCS
Marketing Company: ICF Olson
RCS Platform: Google
Showcased at: MWC Americas, September 2018

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Brand: ChiTransit
Use Case:
  Revolutionising Customer Communication Through RCS
Marketing Company: nativeMsg
RCS Platform: Google
Showcased at: MWC Americas, September 2018

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Brand: Express
Interviewee: 
Kate Jung, Director Loyalty, Mobile & Partnership
Marketing Company: 3Cinteractive
Interviewed at: September 2018 (Mobile World Congress)

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Brand: Farm Journal Media
Use Case:
  Creating a Personalised Customer Experience Through RCS
Marketing Company: nativeMsg
RCS Platform: Google
Showcased at: MWC Americas, September 2018

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Brand: Overstock
Use Case:
  Transforming Customer Engagement Through RCS
Marketing Company: Quiq
RCS Platform: Google
Showcased at: MWC Americas, September 2018

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Brand: Paris Saint-Germain
Use Case:
Engaging with Fans Using RCS
Marketing Company: myElefant
RCS Platform: Google
Showcased at: MWC Americas, September 2018

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Brand: Subway
Use Case:
Streamlining the Food Purchasing Process with RCS
Marketing Company: Mobivity
RCS Platform: Google
Showcased at: MWC Americas, September 2018

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Brand: Subway
Interviewee: 
Carissa Ganelli, Chief Digital Officer
Marketing Company: Mobivity
Interviewed at: September 2018 (Mobile World Congress)

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Leading global brands, including Booking.com, Boston Pizza, Deutsche Telekom, Ezy Park, ITV, Ocado, SnapTravel, 1-800-Flowers.com and more, have launched RCS Business Messaging at MWC Barcelona 2018. Watch their demos below to see how these major brands are engaging with their consumers in increasingly interactive and compelling ways.

In the space of a year, operator RCS launches have almost doubled from 30 to 55, underpinned by the Universal Profile, and have the potential to double again in 2018. Networks are now being interconnected in Europe and the Americas and we are seeing a rapidly growing base of RCS global users which now stands at 159 million MAU.

 

Brand: Booking.com
Use Case: 
Revolutionising the Booking Confirmation Experience Through RCS
Operator: Sprint
Marketing Company: cm.com
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: Boston Pizza (Demo 1)
Use Case: 
Transforming the Pizza Ordering Experience Using RCS
Operator: Sprint
Marketing Company: ICF Olson
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: Boston Pizza (Demo 2)
Use Case: 
Transforming the Pizza Ordering Experience Using RCS
Operator: Sprint
Marketing Company: ICF Olson
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

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Brand: Broxel
Use Case: 
Transforming Bill Payments Using RCS
Marketing Company: Tiaxa
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

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Brand: Deutsche Telekom
Use Case: Transforming the Customer Service Experience Through RCS
Operator: Deutsche Telekom
Showcased at: MWC Barcelona, February 2018

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Brand: Ezy Park
Use Case:
Transforming How Drivers Pay for Parking Through RCS
Operator: Orange
Showcased at: MWC Barcelona, February 2018

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Brand: Four Seasons
Use Case: 
Revolutionising The Customer’s Hotel Experience Through RCS
Marketing Company: Smooch.io
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

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Brand: ITV
Use Case: 
Engaging Viewers Through Live Voting Via RCS
Marketing Company: OpenMarket
RCS Platform: Vodafone
Showcased at: MWC Barcelona, February 2018

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Brand: Ocado
Use Case: 
Improving the Online Shopping Experience Using RCS
Marketing Company: Esendex
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

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Brand: SnapTravel (Demo 1)
Use Case:
Transforming the Hotel Booking Experience Through RCS
Operator: Sprint
RCS Platform: Google and Samsung
Showcased at: MWC Barcelona, February 2018

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Brand: SnapTravel (Demo 2)
Use Case:
Transforming the Hotel Booking Experience Through RCS
Operator: Sprint
RCS Platform: Google and Samsung
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

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Brand: Subway
Use Case: Creating Personalised Customer Experiences with RCS
Marketing Company: Mobivity
Video published: April 2018

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Brand: Subway
Use Case: Driving Sales Through RCS
Marketing Company: Mobivity
Showcased at: MWC Barcelona, February 2018

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Brand: Vodafone V-Pet
Use Case: Increasing Customer Engagement Through RCS
Operator: Vodafone
RCS Platform: Vodafone
Showcased at: MWC Barcelona, February 2018

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Brand: 1-800 Contacts
Use Case: Transforming the Ordering Experience with RCS
Marketing Company: OpenMarket
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

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Brand: 1-800-Flowers.com
Use Case: Transforming the Post-Purchase Experience with RCS
Operator: Sprint
Marketing Company: Twilio
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

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Brand: 5° Piso Inmobiliaria (Demo 1)
Use Case: Transforming customers’ property search through RCS
Operator: Telcel
Marketing Company: Airmóvil
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

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Brand: 5° Piso Inmobiliaria (Demo 2)
Use Case: Transforming customers’ property search through RCS
Operator: Telcel
Marketing Company: Airmóvil
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

Watch Now

 

Brand: Best Buy
Use Case:
Improving the Customer Sales Experience Using RCS
Operator: Sprint
Marketing Company: 3Cinteractive
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Brand: Booking.com
Use Case: Revolutionising Hotel Reservations Using RCS
Operator: Sprint
Marketing Company: CM
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Brand: Subway
Use Case:
Transforming the Customer Ordering Experience Through RCS
Operator: Sprint
Marketing Company: Mobivity
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Brand: BMW Seattle
Use Case:
Using RCS to Improve the Service Booking Experience
Operator: Sprint
Marketing Company: Zipwhip
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Brand: Boston Pizza
Use Case:
Using RCS to Simplify Ordering Pizza
Operator: Sprint
Marketing Company: ICF Olson
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Brand: ReplyBuy
Use Case:
Ordering Tickets for Detroit Pistons Games Via RCS
Operator: Sprint
Marketing Company: OpenMarket
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Brand: Dish Network
Use Case:
Using RCS to Improve the Engineer Call Out Experience
Operator: Sprint
Marketing Company: mGage
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Brand: 1-800 Contacts
Use Case:
Simplifying the Contact Lens Reorder Process with RCS
Operator: Sprint
Marketing Company: OpenMarket
RCS A2P Platform: Google and Samsung
Showcased at: MWC Americas, September 2017

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Operator: Sprint
Use Case:
Using RCS to Improve the Customer Service Experience
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Operator: Claro
Use Case:
Improving Customer Engagement Through RCS
Marketing Company: Tiaxa
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Brand: Multiplus, Banamex & Natura
Use Case:
Creating a More Compelling Channel for Orders and Redemption Through RCS
Operator: Sprint
Marketing Company: Movile
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

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Brand: Walgreens
Use Case:
Printing and Collecting Pictures Via RCS
Marketing Company:
 3Cinteractive
RCS A2P Platform: Google
Showcased at: MWC Barcelona, February 2017

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Partner: Google
Use Case: Using RCS to Allow Brands to Interact Directly with Consumers
Showcased at: MWC Barcelona, February 2017

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Operator: Deutsche Telekom
Use Case:
Delivering a Richer Messaging Experience with RCS
Showcased at: MWC Barcelona, February 2017

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Operator: Orange
Use Case:
Providing a Richer Messaging Alternative to SMS
Showcased at: MWC Barcelona, February 2017

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