Demos and Case Studies

With its rich and experienced ecosystem and the standardisation afforded by the GSMA’s Universal Profile; deploying RCS has never been easier. Over 251 million people are already using RCS monthly, and this Operator platform provides a perfect opportunity for Brands to upgrade their messaging to consumers. You can see examples of RCS Business Messaging campaigns below.

 

 

As the biggest mobile operating system in the world, Google has over 2 billion monthly active devices on Android. Watch Google’s short video below to see how Messages supports RCS.

 


Brand: East Japan Railway Company
Use Case: 
Engaging inbound travellers through RCS
Marketing Company: Ecrio
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Barclays, UK
Use Case: 
Driving mobile banking app adoption through RCS
Marketing Company: IMImobile
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: EdSmart
Use Case: 
EdSmart employ RCS to manage school attendance
Marketing Company: Commify
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Nottingham Forest
Use Case: 
Nottingham Forest uses RCS for season ticket renewal, e-commerce
and to enhance the match day experience
Marketing Company: Commify
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Vaillant
Use Case: 
Vaillant uses RCS to improve customer experience
Marketing Company: Commify
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: MWC19
Use Case: 
World’s first Global RCS campaign launched at MWC19
Marketing Company: 3Cinteractive
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Visit London
Use Case: 
Vodafone show how Visit London are using RCS
Marketing Company: Vodafone
RCS Platform: Samsung
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Orange Célébrité
Use Case:
Kirusa & Orange offering ‘Orange Célébrité’ RCS In Africa
Marketing Company: Kirusa
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: MomConnect
Use Case:
Turn showcases guided conversations for Impact
Marketing Company: turn.io
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: BlaBlaCars
Use Case:
Vodafone show how RCS transforms carpooling with BlaBlaCar
Marketing Company: Vodafone and infobip
RCS Platform: Samsung
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Virgin Trains
Use Case:
Vodafone demonstrate how Virgin Trains are providing 5* customer service through RCS
Marketing Company: Vodafone and OpenMarket
RCS Platform: Samsung
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Bouygues
Use Case:
Bouygues works with myElefant to create an exciting RCS Business Messaging campaign.
Marketing Company: myElefant
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: ISBANK
Use Case: 
ISBANK and cbot.ai are transforming the banking experience through Google RCS
Marketing Company: cbot.ai
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Taraji Mobile
Use Case: 
Taraji Mobile and Jet Multimedia strengthen customer loyalty using RCS business messaging
Marketing Company: Jet Multimedia Tunisie a Digital Virgo Company
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Vueling
Use Case: 
Travel booking with RCS
Marketing Company: Cognigy
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

 

Watch Now


Brand: TripMedic
Use Case:
TripMedic showcase RCS at MWC19
Marketing Company: LabsMobile
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

 

Watch Now


Brand: ITV
Use Case:
ITV shows how RCS is transforming the consumer experience for competitions
Marketing Company: ITV
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

Watch Now


Brand: Telecoming
Use Case:
Telecoming showcase live RCS campaign with Wegow to purchase tickets in Spain
Marketing Company: Telecoming
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

 

Watch Now


Brand: Toyota
Use Case:
myElefant and Toyota let you discover hybrid cars with RCS
Marketing Company: myElefant
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

 

Watch Now


Brand: comdirect and Gelbe Seiten
Use Case:
Deutsche Telekom and LivePerson showcase RCS at MWC19
Marketing Company: Deutsche Telekom and LivePerson
RCS Platform: Google
Showcased at: MWC19 Barcelona, 2019

 

Watch Now

Brand: Boston Pizza
Use Case:
  Streamlining the Gift Card Purchasing Process Using RCS
Marketing Company: ICF Olson
RCS Platform: Google
Showcased at: MWC Americas, September 2018

Watch Now

 

Brand: ChiTransit
Use Case:
  Revolutionising Customer Communication Through RCS
Marketing Company: nativeMsg
RCS Platform: Google
Showcased at: MWC Americas, September 2018

Watch Now

 

Brand: Express
Interviewee: 
Kate Jung, Director Loyalty, Mobile & Partnership
Marketing Company: 3Cinteractive
Interviewed at: September 2018 (Mobile World Congress)

Watch Now

 

Brand: Farm Journal Media
Use Case:
  Creating a Personalised Customer Experience Through RCS
Marketing Company: nativeMsg
RCS Platform: Google
Showcased at: MWC Americas, September 2018

Watch Now

Brand: Overstock
Use Case:
  Transforming Customer Engagement Through RCS
Marketing Company: Quiq
RCS Platform: Google
Showcased at: MWC Americas, September 2018

Watch Now

 

Brand: Paris Saint-Germain
Use Case:
Engaging with Fans Using RCS
Marketing Company: myElefant
RCS Platform: Google
Showcased at: MWC Americas, September 2018

Watch Now

 

Brand: Subway
Use Case:
Streamlining the Food Purchasing Process with RCS
Marketing Company: Mobivity
RCS Platform: Google
Showcased at: MWC Americas, September 2018

Watch Now

Brand: Subway
Interviewee: 
Carissa Ganelli, Chief Digital Officer
Marketing Company: Mobivity
Interviewed at: September 2018 (Mobile World Congress)

Watch Now

Leading global brands, including Booking.com, Boston Pizza, Deutsche Telekom, Ezy Park, ITV, Ocado, SnapTravel, 1-800-Flowers.com and more, have launched RCS Business Messaging at MWC Barcelona 2018. Watch their demos below to see how these major brands are engaging with their consumers in increasingly interactive and compelling ways.

In the space of a year, operator RCS launches have almost doubled from 30 to 55, underpinned by the Universal Profile, and have the potential to double again in 2018. Networks are now being interconnected in Europe and the Americas and we are seeing a rapidly growing base of RCS global users which now stands at 159 million MAU.

 

Brand: Booking.com
Use Case: 
Revolutionising the Booking Confirmation Experience Through RCS
Operator: Sprint
Marketing Company: cm.com
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: Boston Pizza (Demo 1)
Use Case: 
Transforming the Pizza Ordering Experience Using RCS
Operator: Sprint
Marketing Company: ICF Olson
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: Boston Pizza (Demo 2)
Use Case: 
Transforming the Pizza Ordering Experience Using RCS
Operator: Sprint
Marketing Company: ICF Olson
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

Watch Now

 

Brand: Broxel
Use Case: 
Transforming Bill Payments Using RCS
Marketing Company: Tiaxa
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

Watch Now

 

Brand: Deutsche Telekom
Use Case: Transforming the Customer Service Experience Through RCS
Operator: Deutsche Telekom
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: Ezy Park
Use Case:
Transforming How Drivers Pay for Parking Through RCS
Operator: Orange
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: Four Seasons
Use Case: 
Revolutionising The Customer’s Hotel Experience Through RCS
Marketing Company: Smooch.io
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

Watch Now

 

Brand: ITV
Use Case: 
Engaging Viewers Through Live Voting Via RCS
Marketing Company: OpenMarket
RCS Platform: Vodafone
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: Ocado
Use Case: 
Improving the Online Shopping Experience Using RCS
Marketing Company: Esendex
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: SnapTravel (Demo 1)
Use Case:
Transforming the Hotel Booking Experience Through RCS
Operator: Sprint
RCS Platform: Google and Samsung
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: SnapTravel (Demo 2)
Use Case:
Transforming the Hotel Booking Experience Through RCS
Operator: Sprint
RCS Platform: Google and Samsung
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

Watch Now

 

Brand: Subway
Use Case: Creating Personalised Customer Experiences with RCS
Marketing Company: Mobivity
Video published: April 2018

Watch Now

 

Brand: Subway
Use Case: Driving Sales Through RCS
Marketing Company: Mobivity
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: Vodafone V-Pet
Use Case: Increasing Customer Engagement Through RCS
Operator: Vodafone
RCS Platform: Vodafone
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: 1-800 Contacts
Use Case: Transforming the Ordering Experience with RCS
Marketing Company: OpenMarket
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

Watch Now

 

Brand: 1-800-Flowers.com
Use Case: Transforming the Post-Purchase Experience with RCS
Operator: Sprint
Marketing Company: Twilio
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: 5° Piso Inmobiliaria (Demo 1)
Use Case: Transforming customers’ property search through RCS
Operator: Telcel
Marketing Company: Airmóvil
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018

Watch Now

 

Brand: 5° Piso Inmobiliaria (Demo 2)
Use Case: Transforming customers’ property search through RCS
Operator: Telcel
Marketing Company: Airmóvil
RCS Platform: Google
Showcased at: MWC Barcelona, February 2018 (Demo by Google)

Watch Now

 

Brand: Best Buy
Use Case:
Improving the Customer Sales Experience Using RCS
Operator: Sprint
Marketing Company: 3Cinteractive
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Brand: Booking.com
Use Case: Revolutionising Hotel Reservations Using RCS
Operator: Sprint
Marketing Company: CM
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Brand: Subway
Use Case:
Transforming the Customer Ordering Experience Through RCS
Operator: Sprint
Marketing Company: Mobivity
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Brand: BMW Seattle
Use Case:
Using RCS to Improve the Service Booking Experience
Operator: Sprint
Marketing Company: Zipwhip
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Brand: Boston Pizza
Use Case:
Using RCS to Simplify Ordering Pizza
Operator: Sprint
Marketing Company: ICF Olson
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Brand: ReplyBuy
Use Case:
Ordering Tickets for Detroit Pistons Games Via RCS
Operator: Sprint
Marketing Company: OpenMarket
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Brand: Dish Network
Use Case:
Using RCS to Improve the Engineer Call Out Experience
Operator: Sprint
Marketing Company: mGage
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Brand: 1-800 Contacts
Use Case:
Simplifying the Contact Lens Reorder Process with RCS
Operator: Sprint
Marketing Company: OpenMarket
RCS A2P Platform: Google and Samsung
Showcased at: MWC Americas, September 2017

Watch Now

Operator: Sprint
Use Case:
Using RCS to Improve the Customer Service Experience
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Operator: Claro
Use Case:
Improving Customer Engagement Through RCS
Marketing Company: Tiaxa
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Brand: Multiplus, Banamex & Natura
Use Case:
Creating a More Compelling Channel for Orders and Redemption Through RCS
Operator: Sprint
Marketing Company: Movile
RCS A2P Platform: Google
Showcased at: MWC Americas, September 2017

Watch Now

Brand: Walgreens
Use Case:
Printing and Collecting Pictures Via RCS
Marketing Company:
 3Cinteractive
RCS A2P Platform: Google
Showcased at: MWC Barcelona, February 2017

Watch Now

Partner: Google
Use Case: Using RCS to Allow Brands to Interact Directly with Consumers
Showcased at: MWC Barcelona, February 2017

Watch Now

Operator: Deutsche Telekom
Use Case:
Delivering a Richer Messaging Experience with RCS
Showcased at: MWC Barcelona, February 2017

Watch Now

Operator: Orange
Use Case:
Providing a Richer Messaging Alternative to SMS
Showcased at: MWC Barcelona, February 2017

Watch Now

Contact GSMA Legal Email Preference Centre Copyright © 2019 GSMA. GSM and the GSM Logo are registered and owned by the GSMA.