New 3C Report Outlines RCS Business Messaging Opportunity

Mobile marketing experts, 3Cinteractive Corp have issued a new report highlighting the opportunity RCS Business Messaging (RBM) will deliver for mobile operators, brands and aggregators.

RCS is being adopted quickly around the world with GSMA Intelligence estimating that there are approximately 278 million monthly active users which is expected to reach 831 million by 2020 making it one of the top 3 messaging platforms in the world. However, with huge competition in the mobile messaging space, operators are now providing RCS for free to their subscribers. The initial investment is considerable and until now there has been no clear approach for how this can be recouped. The report argues that the answer to this is RBM.

RBM enables subscribers to engage directly with multiple brands from one messaging platform in a more interactive and engaging way so that they can make restaurant reservations, book train tickets or make purchases without having to juggle between numerous apps. Equally, brands can engage with their customers in a number of different ways, such as advertising or customer care, driving higher conversion rates and brand loyalty. The RBM market is estimated to be worth over $74 billion by 2021.

The report provides mobile operators with a best practice guide on how to monetise RCS as well as deliver a return on investment. It also covers how RCS can enhance the overall customer experience improving retention and improving customer satisfaction.

For further information about 3Cinteractive.