As the global 5G network scale continues to expand, more and more operators have shifted from accelerating user migration to 5G monetisation. However, the wide adoption of traditional traffic-based operation models leads to homogeneity of services and the traditional network architecture cannot keep up with the diversity of user service requirements. This is where the concept of experience monetisation comes from; On the other hand, the convergence of networks and intelligence has become an industry trend and a key helper for experience monetisation in mobile networks.
Based on the intelligent capabilities of the NWDAF, the Intelligent Packet Core is deployed to enable carriers to provide personalised and differentiated experience operation. This not only improves user experience, but also creates new opportunities for carriers to increase their revenue.
Overview
Currently, the Intelligent Packet Core will help carriers upgrade from traffic monetisation to experience monetisation, bringing new opportunities for revenue growth. In the future, the intelligent network can also build a unified experience operation portal and help carriers build intelligent and personalised experience networks.
With the Intelligent Packet Core, carriers can break through the three breakpoints of experience monetisation and achieve experience assessment, network optimisation, and experience monetisation. This solution provides new experience upgrade rights for users and ensures the experience of rich data services such as live broadcast, video conference, and HD video viewing, etc. Users can obtain the desired package when they need assurance, obtain the experience upgrade service immediately when the experience is poor, and obtain the experience report after the service is complete. In this way, users can enjoy the service awareness and experience upgrade.
The Intelligent Packet Core enables experience monetisation:
- Experience Assessment: The experience awareness evaluation model is used to accurately evaluate user experience in real-time based on information such as the data service rate, packet length, and packet loss rate, etc.
- Network Optimisation: Based on real-time service experience assessment, dynamic optimisation is performed on demand, and resources are allocated to users as required.
- Experience Monetisation: When user experience is guaranteed, the assurance effect is perceived in real-time with the service assurance logo displayed, and the assurance report is pushed after the assurance is complete. In this way, the user can clearly see the service effect and carriers can realise the closed-loop experience monetisation.
To construct a robust Intelligent Packet Core ecosystem, industry organisations, carriers, equipment suppliers, and terminal manufacturers need to work together. In order to promote the Intelligent Packet Core, GSMA established the Intelligent Packet Core Foundry project at the 2024 Shanghai MWC. It is hoped that more partners can participate in the construction of the Intelligent Packet Core ecosystem and jointly promote the development and prosperity of the Intelligent Packet Core industry. Achieve a win-win future.
