Wednesday 3 June, 2026
GSMA Member Recommerce, the European refurbishment pioneer and leader, announces a historic breakthrough in the refurbished market with the launch of two applications integrated into ChatGPT. For the first time, users can buy a refurbished product and resell their old smartphone through a simple chat, transforming a technical process into a natural and instant conversation.
Generative AI serving responsible consumption
Available for free to all users, this dual innovation is fully aligned with the era of conversational commerce. In a market where over 80% of purchases are made online, but where the complexity of the offer (aesthetic grades, storage capacities, models) can be disorienting, Recommerce provides a concrete answer: the fluidity of natural dialogue.
Buy with complete confidence thanks to agentic commerce: Through the sales application, the user engages in a natural conversation with the AI to describe their needs. ChatGPT identifies the ideal model, instantly proposes several offers from the Recommerce catalogue (over 7,000 references), and guides the customer until the finalisation of their purchase. The AI acts as a personal expert, providing reassurance on quality and helping to navigate technical specifications.
Resell your old device in an instant: In parallel, the trade-in app transforms the resale journey, which is often perceived as technical or tedious. Through a seamless discussion, the user describes the condition of their smartphone. The AI instantly evaluates the cosmetic and functional condition to propose a firm
and competitive buyback offer, based on Recommerce’s real-time pricing matrix. The agent handles all the technical complexity, leaving the customer with nothing but the simplicity of a human-like exchange.
A technical feat: connecting AI to real-world data
The technical challenge was to pair the generative power of ChatGPT with Recommerce’s structured data (inventory and pricing).
“Agentic Commerce marks a total paradigm shift for the circular economy: before, consumers searched; now, they ask. The customer can resolve their uncertainties by asking the agent direct questions. Our engine instantly queries our inventory and pricing algorithms to cross-reference thousands of data points and formulate a highly precise, real-time recommendation,ˮ explains Laurent Pelisse, CTO of Recommerce Group.
AI, a growth driver for the circular economy
This initiative meets strong market demand: according to an Ipsos study from November 2025, more than one in three French people now use AI to prepare their purchases (77% among 18 to 24 year olds).
“Innovation is the key to sustainable growth. AI is not an end in itself, but a powerful lever for the circular economy: it allows us to simplify access to second-hand goods and accelerate the ecological transition by making the reflex of trading-in and buying refurbished more intuitive than ever. By bringing these actions to absolute simplicity through AI, we are transforming a technical process into an immediate discussion. This is the realisation of our ambition: putting technology at the service of concrete environmental impact,” states Augustin Becquet, CEO of Recommerce.
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