Sparkle Signs Agreement with Infront for International Sports Media Connectivity

GSMA Member Sparkle, the first international service provider in Italy and among the top global operators, announces the expansion of its partnership with Infront, a global leader in sports marketing and media rights distribution, with the provision of dedicated international capacity services between major European hubs. The new links enhance the resilience and performance of Infront’s network infrastructure, supporting the transport and distribution of premium live sports content across Europe.

Infront is a Swiss-based global leader in sports, media and entertainment, managing media and broadcasting rights, production, distribution and digital services for many of the world’s leading sports properties. With over 40 offices in more than 20 countries across Europe, Asia and the Americas, Infront delivers end-to-end media solutions to broadcasters, digital platforms, rights holders and commercial partners, bringing premium sports content to audiences worldwide.

The agreement further strengthens the long-standing relationship between the two companies. Already a customer of Sparkle’s Seabone IP Transit and DDoS Protection services for its streaming platforms, Infront has now extended the collaboration to dedicated international capacity services, activating highly reliable point-to-point circuits between Milan, Frankfurt and Paris to meet its connectivity requirements. The solution is already operational and has been successfully integrated into the customer’s infrastructure.

“We are pleased to strengthen our collaboration with Infront by supporting the evolution of its network infrastructure with high-performance international capacity services,” said Enrico Bagnasco, CEO of Sparkle. “This agreement confirms the value of an integrated portfolio that combines Sparkle’s global network reach with reliable and scalable solutions for the media and broadcasting industry.”

In other news, Sparkle and Hellas Sat have achieved Greece’s first quantum-safe satellite connection, enabling secure data transfer between Greece and Cyprus, following a successful terrestrial implementation. Read more.

Interested in Membership?

As a member of the GSMA, you will join a vibrant community of industry leaders, experts, and visionaries who are shaping the future of mobile technology and its transformative impact on societies worldwide. Find out more about membership here.