Over one million travellers connected: eSIM.sm becomes Quibity

After connecting more than one million travellers worldwide, GSMA Member eSIM.sm is announcing its evolution into Quibity, the new brand that will support the company’s international growth in the travel eSIM market.

Founded with the goal of simplifying mobile connectivity for international travellers, eSIM.sm quickly established itself as one of the most dynamic players in the industry, helping users stay connected during their trips without the need for a physical SIM card or the risk of incurring expensive international roaming charges.

The transition to Quibity marks a natural step in the company’s growth journey. Its mission remains unchanged, as do the team and the service quality that have made eSIM.sm a trusted choice among travellers, digital nomads and professionals on the move. What changes is the brand identity itself, designed to be even more distinctive, memorable and internationally recognisable.

“Over the past few years, the project has grown far beyond our initial expectations.” said Simone Falcini, Founder and Director of Quibity. “Having served more than one million users, we felt the need for a stronger and more memorable brand that could support the next phase of our growth.”

Today, Quibity offers eSIM solutions for more than 190 destinations, allowing travellers to activate connectivity directly from their smartphones within minutes. Among its most popular products is the Global Plan, which enables users to keep the same eSIM across more than 155 countries with no expiration date and a pay-as-you-go model that charges only for the data actually used.

The launch of Quibity also marks the continuation of the company’s engagement with the GSMA, reinforcing its commitment to working alongside mobile operators and technology partners to advance the adoption of eSIM technology and improve connectivity for travellers worldwide.

With a new identity and a community of more than one million customers, Quibity is now preparing to further strengthen its presence in international markets while continuing to pursue a simple goal: making travel connectivity instant, accessible and borderless.

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