LAfricaMobile enters the travel eSIM market with the launch of Yela

GSMA Member LAfricaMobile, a pan-African cloud communications and digital solutions provider, has announced the launch of Yela, its travel eSIM solution designed to help travelers stay connected easily when travelling abroad.

Developed by LAfricaMobile, Yela enables users to purchase and activate mobile data plans digitally before or during their trip, without the need to buy or replace a physical SIM card.

The service provides connectivity across more than 190 countries and destinations, giving travelers a simple alternative to traditional roaming and local SIM cards.

With Yela, users can select a destination, choose a data plan suited to their needs and activate their eSIM directly on a compatible device. This allows travelers to stay connected from arrival while keeping their primary SIM card and phone number.

“With Yela, our ambition is to make international connectivity simpler and more accessible for African travelers. We wanted to build a solution that removes some of the usual friction associated with staying connected abroad, while providing a seamless digital experience from purchase to activation,” said Malick Diouf, CEO of LAfricaMobile.

The launch of Yela reflects LAfricaMobile’s broader ambition to develop digital services that respond to evolving connectivity needs across Africa and beyond.

For LAfricaMobile, the travel eSIM market also represents an opportunity to leverage its experience in telecom connectivity and digital services to address a growing segment of African consumers travelling internationally for business, tourism and family purposes.

For more information, visit the Yela website.

Interested in Membership?

As a member of the GSMA, you will join a vibrant community of industry leaders, experts, and visionaries who are shaping the future of mobile technology and its transformative impact on societies worldwide. Find out more about membership here.