Rakuten Viber Partners Dialog Axiata to Become Sri Lanka’s Largest Mobile Operator’s A2P Bilateral Partner
Leading messaging app Rakuten Viber and Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, announced their recent official partnership. After years of fruitful cooperation on the international voice business, Rakuten Viber was chosen as an international Application-to-Person (A2P) messaging platform for the country’s largest mobile network operator.
The partnership will enable more than 300 Rakuten Viber carrier partners to comfortably communicate with more than 16 million Dialog Axiata customers using the Rakuten Viber A2P bilateral service.
Matan Barth, Senior Director of Telecom Services at Rakuten Viber, said: “This partnership is a very important step for Rakuten Viber and our continued efforts to expand the company presence and footprint in the APAC region. Our telecom partners will surely benefit from the new A2P communication channel we offer with Dialog Axiata to Sri Lanka.”
Ravi Sankar Vaddi, Senior Consultant – International Business and Enterprise Data at Dialog Axiata PLC, stated: “Rakuten Viber is one of the most popular messaging apps and has a very strong position in the market. Having their own developed infrastructure and a large presence in A2P messaging, Viber provides us with a high-quality A2P SMS traffic exchange. This allows Dialog’s subscribers and clients to benefit from superior and assured connectivity, as their messaging experience becomes more seamless.”
About Rakuten Viber
Viber is a calling and messaging app that connects people–no matter who they are, or where they’re from. Each month, hundreds of millions of people connect, for free, with their loved ones via messaging, high-quality voice and video calls and more.
Viber Telecom Business expands the Viber core services with calls and SMS hubbing services allowing carriers to benefit from the strong global reach of Rakuten Viber network.
About Dialog Axiata Group
Dialog Axiata Group, a subsidiary of Axiata Group Berhad (Axiata), operates Sri Lanka’s Leading Quad-Play Connectivity Provider. Dialog Axiata PLC, listed on the Colombo Stock Exchange, supplements its market leading position in the Mobile Telecommunications sector with a robust footprint and market presence in Sri Lanka’s Fixed Telecommunications, Digital Pay Television, and Financial Services markets through its subsidiaries, Dialog Broadband Networks (Private) Limited (DBN), Dialog Television (Private) Limited (DTV), Digital Holdings Lanka (Private) Limited, and Dialog Finance PLC. Dialog Axiata Group is Sri Lanka’s largest Foreign Direct Investor (FDI) with investments totalling USD 2.8 Billion.
The winner of six Global Mobile Awards, Dialog has the distinction of being voted by Sri Lankan Consumers as the ‘Service Brand of the Year’ and ‘Youth Choice – Service Brand of the Year’ for the second consecutive year, and the ‘Telecommunication Brand of the Year’ for a record tenth year at the SLIM People’s Awards 2021. The Company was awarded ‘Sri Lanka’s Most Valuable Brand’ for the Third Consecutive Year and ‘Most Valuable Telecommunications Brand’ for the 14th consecutive year in the Brand Finance league table. It also won the TM Forum 2020 Excellence Award in Customer Experience & Trust Category. Dialog is an ISO 9001 certified Company and has received numerous local and international awards, including the National Quality Award and the Sri Lanka Business Excellence Award, and endorses the worldwide Sustainable Development Goals (SDGs) which aim to build a sustainable future for all by 2030.
Dialog has been at the forefront of innovation and digitisation in the mobile industry in Sri Lanka since the late 90’s, propelling the nation’s mobile telephony infrastructure to a level of advancement on par with the developed world. The Company delivers advanced mobile telephony and high speed mobile broadband services to a subscriber base of over 16.2 Million Sri Lankans, via 2.5G and 3G/3.5G and 4G/4.5G networks, and in December 2018, Dialog showcased the first 5G pilot transmission in South Asia.
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