As part of the GSMA’s Connected Women Commitment Initiative, Tigo Guatemala has committed to design strategies aiming to increase the proportion of women in their Mobile Internet customer base in Guatemala from 46% to 50% by 2020.
To reach this goal, Tigo works in partnership with SHEVA, an organization that is dedicated to teach girls and women on how to use the internet and mobile tools to improve their lives, this through three focus areas: entrepreneurship, education and personal growth. The initiative targets economically active women between the ages of 15 and 40.
“Women are a fundamental pillar for the development of societies. This type of initiative allows us to empower them and put technological tools at their disposal, in order to help them and their families have a better future.”
Melanie Reimers, Director of Corporate Responsibility, Tigo Guatemala
Read more about how the Tigo Guatemala and SHEVA partnership is empowering young women in this EduMe blog.