Mobile for Development Resources

Filter

Webinar: Making the Case for Agribusinesses to Invest in Last-Mile Digitisation

Video

Wednesday 9 Oct 2019 | AgriTech | Webinar |

Watch the latest knowledge-sharing webinar by the GSMA AgriTech Programme. The webinar primarily targeted agribusinesses engaged in direct procurement of agricultural commodities from smallholder farmers to address the ...

Mobile technology for rural climate resilience: The role of mobile operators in bridging the data gap

Document

Wednesday 2 Oct 2019 | AgriTech | Report |

This report looks at the emerging opportunity to use digital and mobile technology to improve climate resilience products for smallholder farmers in developing countries. Smallholder farmers, responsible for the bulk of agricultural production in developin

Rainfall monitoring through mobile technology in Sri Lanka

Video

Thursday 26 Sep 2019 | AgriTech | South Asia | Video |

In 2019, the GSMA AgriTech programme, together with Wageningen University and the Royal Netherlands Meteorological Institute, piloted with Dialog Sri Lanka the use of Commercial Microwave Links (CMLs) for rainfall monitoring.

Landscaping New Opportunities for Digital Agriculture in Papua New Guinea

Document

Monday 23 Sep 2019 | AgriTech | Papua New Guinea | Report |

Agriculture is central to Papua New Guinean society, with 85 per cent of the population depending on it for their livelihoods. Despite positive developments driven by both government and the private sector, agribusinesses and farmers continue to confront a

AgriTech Webinar: Innovation Fund for Digitisation of Agricultural Value Chains

Video

Thursday 4 Jul 2019 | AgriTech |

In this webinar we talked through the recently launched GSMA Innovation Fund for Digitisation of Agricultural Value Chains and provided some background and context as to how the Fund has been established.

Improving financial inclusion through data for smallholder farmers in Kenya

Document

Thursday 27 Jun 2019 | Accelerating Digital and Financial Inclusion | AgriTech | Kenya | Report |

This report looks at the rise of digital agriculture tools in Kenya and the use of digital farm and farmer data generated by these tools to facilitate financial inclusion.

E-commerce in agriculture: new business models for smallholders’ inclusion into the formal economy

Document

Wednesday 29 May 2019 | AgriTech | English | Latin America & the Caribbean | Report | South Asia | Sub-Saharan Africa |

Selling produce through online channels enables farmers to bypass intermediaries, leading to improved income for the farmers, reduced wastage and fresher produce for customers. These benefits are particularly important in developing ...

Digitising the agricultural last mile in Ghana: MTN Mobile Money’s mAgric

Video

Monday 8 Apr 2019 | AgriTech | Case study | Ghana | Video |

In 2018, with the support of the GSMA Mobile for Development mAgri programme, MTN Mobile Money piloted mAgric, a mobile-based tool that enables the digitisation of the entire procurement process in the agricultural last mile. mAgric ...

Bringing efficiency to Kenya’s dairy value chain: Virtual City’s Agrimanagr

Video

Friday 5 Apr 2019 | AgriTech | Case study | Kenya | Video |

Agrimanagr is a digital tool created by Virtual City, a Kenyan AgTech company. The tool enables real-time visibility in the last mile of the agricultural value chain. Agrimanagr digitises the entire procurement process, benefiting both ...

mAgri Webinar: How to prioritise agricultural value chains for digital interventions

Video

Wednesday 3 Apr 2019 | AgriTech | Webinar |

Watch the latest knowledge-sharing webinar from the GSMA mAgri programme. In this webinar, we presented the step-by-step approach described in our recently published GSMA

AgTech Innovation Unlocks Economic Identities for Smallholder Farmers in Indonesia

Document

Thursday 28 Mar 2019 | AgriTech | Indonesia | Report |

The use of digital technologies in the last mile of agricultural value chains has the potential to address various pain points crop buyers experience when sourcing from smallholder farmers. For example, lack of transparency in the ...

Grameenphone Krishi Sheba

Document

Monday 31 Jul 2017 | AgriTech |

Grameenphone Bangladesh scale voice-driven agricultural information service GP Krishi Sheba with a traditional value-added service marketing campaign.

Vodafone Ghana Farmer’s Club

Document

Monday 31 Jul 2017 | AgriTech |

Vodafone Ghana make over 100,000 new network acquisitions through their dedicated Farmer's Club SIM with voice-driven content service and call bundle.

Telenor Pakistan Khushaal Zamindar

Document

Monday 31 Jul 2017 | AgriTech |

Telenor Pakistan's voice-based agricultural service, Khushaal Zamindar, goes viral.

Ooredoo Myanmar Site Pyo

Document

Monday 31 Jul 2017 | AgriTech |

Ooredoo Myanmar's agricultural smartphone app, Site Pyo, supports smallholders suffering the effects of climate change.

Airtel Malawi M’chikumbe 212

Document

Monday 31 Jul 2017 | AgriTech |

Airtel Malawi's voice and text-based content service, M'chikumbe, enhances stretched government agricultural extension network.

Dialog Sri Lanka Govi Mithuru

Document

Monday 31 Jul 2017 | AgriTech |

Dialog Sri Lanka reduce farmers' chemical dependency with their highly personalised Govi Mithuru service.

The GSMA mAgri Value Chain Assessment Tool

Presentation

Monday 24 Dec 2018 | AgriTech | Resource | Toolkit |

Digital tools in agriculture have strong potential to generate substantial benefits to agribusinesses in emerging markets, addressing inefficiencies these organisations face when sourcing from smallholder farmers. Digitising ...

Webinar – Innovations in Mobile IoT and Big Data for Climate Resilience

Video

Thursday 27 Sep 2018 | AgriTech | Big data | Mobile for Development | Resource | Webinar |

Watch the latest knowledge-sharing webinar from the GSMA mAgri programme. In this webinar we looked at the role of Mobile IoT and Big Data to improve the range of services that strengthen the climate resilience of ...

Prerequisites to digitising the agricultural last mile

Document

Friday 6 Jul 2018 | AgriTech | Resource | Toolkit |

The digitisation of agricultural value chains is an emerging opportunity in developing countries. Mobile-based enterprise solutions for the agricultural last mile might include mobile money payments to help agribusinesses digitise the ...

Webinar – How mobile operators can support improved transparency in agri value chains

Video

Thursday 19 Apr 2018 | AgriTech | English | Global | Research | Resource | Video | Webinar |

Watch the latest knowledge-sharing webinar from the GSMA mAgri programme as we explore how value chain and agribusinesses selection impact the implementation of last mile agricultural digitisation services for MNOs The webinar ...

Opportunities in agricultural value chain digitisation: Learnings from Ghana

Document

Monday 15 Jan 2018 | AgriTech | Case studies | Case study | Content creation and stylization | English | Ghana | Mobile access and use | Mobile internet | Mobile Money | Mobile Money Programme | Operational best practices | Product development and product design | Resource | Sub-Saharan Africa | User insights and data |

The deployment of digital solutions in the so-called last mile of agricultural value chains allows agribusinesses to address a range of business challenges and maximise operational efficiencies and real-time visibility in the supply ...

Opportunities in agricultural value chain digitisation: Learnings from Côte d’Ivoire

Documents

Monday 30 Oct 2017 | AgriTech | Case study | Cote d'Ivoire | Digital skills | English | French | Mobile access and use | Mobile internet | Mobile literacy | Mobile Money | Operational best practices | Product development and product design | Resource |

Use of digital tools in the last mile of agricultural value chains allows agribusinesses to optimise procurement and business performance and promotes smallholder farmers’ financial inclusion, empowerment through transaction ...

Webinar – Opportunities in digitising agricultural value chains: Our learnings so far

Document

Friday 13 Oct 2017 | AgriTech | Global | Resource | Video | Webinar |

The GSMA mAgri programme hosted a webinar to present the opportunity in agricultural value chain digitisation in developing countries. The webinar focused on the agricultural last mile, specifically the web of relationships and ...

Opportunities in agricultural value chain digitisation: Learnings from Uganda

Document

Tuesday 12 Sep 2017 | AgriTech | Business model | English | Mobile access and use | Mobile internet | Report | Resource | Sub-Saharan Africa | Uganda |

Mobile technology can drive efficiencies in the so-called agricultural last mile for agribusinesses and help smallholder farmers, who account for a majority (at least 70 percent) of the food production worldwide, achieve financial ...

Creating scalable, engaging mobile solutions for agriculture

Document

Tuesday 11 Jul 2017 | AgriTech | Content creation and stylization | English | Global | Local content | Mobile access and use | Mobile internet | Operational best practices | Product development and product design | Report | Resource | Rural network coverage |

A study of six services in the mAgri mNutrition portfolio For the last three years, the GSMA mAgri programme has been working with six mobile network operators (Airtel Malawi, Dialog Sri Lanka, Grameenphone ...

Market size and opportunity in digitising payments in agricultural value chains

Presentation

Wednesday 9 Nov 2016 | AgriTech | Business model | English | Financial services products | Global | Research | Resource | User insights and data |

A new opportunity is emerging for mobile money service providers to drive growth in rural areas by digitising agricultural payments. The digitisation of formal procurement by agribusinesses and of agricultural subsidy disbursement by ...

Webinar – Iterations in mAgri products; processes and interim findings

Video

Monday 31 Oct 2016 | AgriTech | Product development and product design | Resource | South Asia | Sub-Saharan Africa | User insights and data | Video | Webinar |

The GSMA mAgri Programme is more than half way through our mNutrition Initiative where we have partnered with six MNOs across Africa and South Asia to support the launch and scale of commercial agricultural advisory services. In this ...

IFFCO Kisan Agricultural App: Evolution to Data Driven Services in Agriculture

Document

Tuesday 25 Oct 2016 | AgriTech | Case study | Digital Inclusion | English | India | Mobile access and use | Mobile internet | Product development and product design | Resource | South Asia | User insights and data |

The IFFCO Kisan app is one of the pioneering mobile agriculture apps in India, offering to smallholder farmers a ‘one stop shop’ information portal with agriculture content. Our case study looks at how the largest Agri VAS deployment ...

Webinar – Weather Forecasting & Monitoring: Mobile Solutions for Climate Resilience

Document

Friday 9 Sep 2016 | AgriTech | English | Global | Local content | Product development and product design | Resilient technology | Resource | User insights and data | Webinar |

In the developing world, the availability of localised, granular weather forecasts can provide immense value to the 2 billion smallholder farmers who depend on rain for their daily agriculture activities. This need is made greater by ...

GSMA mAgri infographic: VAS toolkit 2.0

Image

Wednesday 17 Aug 2016 | AgriTech | Business model | English | Global | Infographic | Operational best practices | Resource |

Agricultural Value-added Services (Agri VAS) Toolkit 2.0

Document

Tuesday 10 May 2016 | AgriTech | Content creation and stylization | English | Global | Local content | Mobile access and use | Operational best practices | Resource | Toolkit |

Mobile offers a unique opportunity to address the knowledge and information gap faced by over 500 million farmers in the developing world. This toolkit is a step by step guide for mobile operators and VAS providers to design and launch ...

Weather Forecasting and Monitoring: Mobile Solutions for Climate Resilience

Document

Thursday 11 Feb 2016 | AgriTech | Global | Programme | Research | Resource |

In the developing world, the availability of localised, granular weather forecasts can provide immense value to the 2bn smallholder farmers who depend on rain for their daily agriculture activities. This need is made greater by the ...

The mAgri Design Toolkit

Document

Thursday 15 Oct 2015 | AgriTech | Digital skills | Guidelines | Mobile for Development | Resource | Toolkit |

The mAgri Design Toolkit is a collection of instructions, tools, and stories to help develop and scale mobile agriculture products by applying a user-centered design approach.

mAgri Design Toolkit

Document

Tuesday 13 Oct 2015 | AgriTech | Content creation and stylization | Global | Product development and product design | Resource | Social impact and behavioural change |

The mAgri Design Toolkit is a collection of tools and stories to help develop and scale mobile agriculture products by applying a user-centered design approach. Many mAgri services launched in emerging markets suffer from low user ...

Assessing the impact of Tigo Kilimo

Document

Tuesday 15 Sep 2015 | AgriTech | Case study | Resource | Social impact and behavioural change | Sub-Saharan Africa | Tanzania | User insights and data |

Tigo Kilimo is an agricultural value added service (Agri VAS) provided by mobile network operator Tigo in Tanzania. The service offers information for farmers via mobile phone and can be accessed via four mobile channels: Unstructured ...

Orange Sènèkèla Project Update: Insights from the midline

Document

Tuesday 15 Sep 2015 | AgriTech | Business model | Case study | Mali | Resource | Social impact and behavioural change | Sub-Saharan Africa | User insights and data |

Sènèkèla is a mobile agricultural value-added service (Agri VAS) provided by Orange Mali and offering a range of information on agricultural topics and market prices. The service is currently available to customers on a helpline in all ...

Airtel Kilimo project update: Insights from the midline

Document

Friday 4 Sep 2015 | AgriTech | Business model | Case study | Kenya | Resource | Social impact and behavioural change | Sub-Saharan Africa | User insights and data |

Airtel Kilimo is an agricultural value added service (Agri VAS) developed and managed by Airtel Kenya. The service provides customised information about crops, weather and market prices to farmers in Kenya via their mobile phones. ...

M4D Impact Products & Services Landscape – Quarterly Report

Document

Friday 3 Jul 2015 | AgriTech | English | Global | Research | Resource | Social impact and behavioural change | State of the industry and trends | User insights and data |

Innovation is happening across the developing world in a number of sectors, from health to energy, to mobile banking to agriculture. In most of these markets you cannot talk about innovation without referring to mobile. If ...

Case Study: Vodafone Turkey Farmers’ Club

Document

Wednesday 17 Jun 2015 | AgriTech | Business model | Case study | East Asia and Pacific | Product development and product design | Resource | Turkey | User insights and data |

Vodafone Turkey launched the Farmers’ Club at the end of 2009 in partnership with TABİT, a Turkish social enterprise focusing on ICT enablement for smallholder farmers. Vodafone aims to increase productivity and income of smallholder ...

Micro Insurance in Mobile Agriculture: case study and takeaways for the mobile industry

Document

Monday 18 May 2015 | AgriTech | Business model | Case study | Kenya | Resource | Sub-Saharan Africa | User insights and data |

By zooming in on ACRE Africa mobile insurance service, this report explores the market opportunity and challenges to scale of index based micro insurance for crops. It also provides valuable insights for the stakeholders that aim to ...

Making the Most out of your Data in M4D – Case Study on ACRE Africa

Document

Sunday 3 May 2015 | AgriTech | Case study | English | Kenya | Product development and product design | Resource | Sub-Saharan Africa | User insights and data |

In our recent publication, "Making the most out of your data in M4D" we found that organisations offering mobile products and services that target underserved ...

Case Study: Airtel Green SIM

Document

Thursday 19 Mar 2015 | AgriTech | Business model | Case study | India | Resource | Social impact and behavioural change | South Asia | User insights and data |

Green SIM is a packaged service offering available exclusively on the Airtel network which provides voice-based agricultural information to help rural farmers to improve their farming practices. Green SIM agriculture content services, ...

Tigo Kilimo project update: insights from the midline

Document

Tuesday 17 Mar 2015 | AgriTech | Business model | Case study | Product development and product design | Resource | Sub-Saharan Africa | Tanzania | User insights and data |

Tigo Kilimo is an agricultural value added service (Agri VAS) provided by mobile operator Tigo Tanzania since December 2012. It delivers information on agronomy, weather and market prices. This deep dive report explores service ...

Agricultural M2M: a platform for expansion

Document

Monday 9 Mar 2015 | AgriTech | Business model | Global | Research | Resource | User insights and data |

In order to feed over 2.5 billion more people and prevent widespread famine in the next few decades, it is estimated that food production will need to increase by 70% by 2050, placing significant pressure on the agriculture sector. The ...

Mercy Corps Agri-Fin Mobile

Document

Wednesday 4 Mar 2015 | AgriTech | Case study | Content creation and stylization | English | Global | Resource | User insights and data |

Market size and opportunity for agricultural value-added services

Document

Friday 27 Feb 2015 | AgriTech | Business model | Global | Research | Resource | User insights and data |

Agri VAS has been developed to overcome the ‘information gap’ faced by farmers in developing countries as well as connect farmers with other key players in the agriculture value-chain. Farming still accounts for 47% of the workforce on ...

mFarmer case studies

Document

Tuesday 24 Feb 2015 | AgriTech | Business model | Case study | Global | Resource | Social impact and behavioural change | User insights and data |

It’s been more than three years since the GSMA mAgri Programme launched the mFarmer Initiative in 2011 with the ambition to support the development and launch of Agri Value Added Services (VAS) at scale. Through a competitive ...

Webinar: Insights from the mFarmer initiative

Video

Monday 2 Feb 2015 | AgriTech | Business model | Global | Resource | Social impact and behavioural change | User insights and data | Webinar |

The Mobile for Development mFarmer initiative has come to a close. Having reached nearly 1.5 million users in 2.5 years, many valuable lessons have been learnt. Our mAgri Analyst, Tegan Palmer, presents these learnings and insights in ...

Reuters Market Light

Document

Monday 1 Dec 2014 | AgriTech | Case study | Content creation and stylization | English | India | Resource | South Asia | User insights and data |

Reuters Market Light Information Services (RML) is a unique mobile-based provider of technical and financial advice to farmers in India. Initially operating under the ...

Early results from Orange Sènèkèla: data and insights from the baseline (version française disponible)

Document

Monday 3 Nov 2014 | AgriTech | Blog | Business model | French | Mali | Product development and product design | Programme | Region | Research | Resource | Sub-Saharan Africa | Type | User insights and data |

Sènèkèla is an agricultural value added service (Agri VAS) which launched in Mali in July 2013. It offers a helpline, staffed by agricultural experts, covering a range of agricultural topics and market prices. It also includes a USSD ...

Early results from Airtel Kilimo: data and insights from the baseline

Document

Monday 27 Oct 2014 | AgriTech | Business model | Kenya | Product development and product design | Research | Resource | Sub-Saharan Africa | User insights and data |

Airtel Kilimo is an agricultural value added service (Agri VAS) developed and managed by Airtel Kenya. The service provides customised information about crops, weather and market prices to farmers in Kenya via their mobile ...

mKisan project update: data and insights from the midline

Document

Thursday 23 Oct 2014 | AgriTech | Business model | India | Product development and product design | Report | Resource | South Asia | User insights and data |

mKisan is an agricultural value added service (Agri-VAS) which had been live in India since December 2012. The service offers push content in the form of SMS and access to two pull channels, an IVR menu and a helpline, on purchase of a ...

Women in Agriculture: a Toolkit for Mobile Services Practitioners

Document

Wednesday 18 Jun 2014 | AgriTech | Connected Women | Content creation and stylization | Global | Mobile access and use | Product development and product design | Resource | Social impact and behavioural change | Toolkit | User insights and data |

The ‘Women in Agriculture: a Toolkit for Mobile Services Practitioners', created in partnership with GSMA mWomen, is a resource for MNOs and members of the wider mobile ecosystem who are thinking to develop mobile ...

Mobile user analytics: a case study in mobile agriculture

Document

Friday 30 May 2014 | AgriTech | Case study | Product development and product design | Resource | Sub-Saharan Africa | Tanzania | User insights and data |

Mobile agriculture services are generating valuable data that could be used to identify areas for service improvement. GSMA mAgri and Mobile for Development Impact teams have used the data from a live deployment to demonstrate the ...

M4D Impact Webinar: Getting the most out of your data – mAgri Case Study

Document

Wednesday 28 May 2014 | AgriTech | Business model | Global | Resource | Social impact and behavioural change | User insights and data | Webinar |

These slides were presented at the GSMA Mobile for Development Impact webinar in May 2014. This webinar discusses the use of user analytics in mobile services intended for social impact creation in developing markets. First, ...

Mobile User Analytics: A case study in mobile agriculture

Document

Sunday 4 May 2014 | AgriTech | Case study | English | Product development and product design | Resource | Sub-Saharan Africa | Tanzania | User insights and data |

In the last few years, we have seen a significant number of products and services around the world aiming to serve underserved populations (1,600 as of May 2014 in our own product and service tracker). Because these are delivered ...

Tigo Baseline Report Executive Summary

Document

Monday 31 Mar 2014 | AgriTech | Business model | Product development and product design | Research | Resource | Sub-Saharan Africa | Tanzania | User insights and data |

Tigo Kilimo is a value-added agricultural information service (Agri VAS) for famers in Tanzania. Mobile network operator, Tigo, developed and rolled out the service in partnership with TechnoServe, a non-profit with focus on helping ...

mKisan Baseline Report Executive Summary: A snapshot of the mKisan service in March 2013

Document

Thursday 30 Jan 2014 | AgriTech | Business model | India | Product development and product design | Research | Resource | South Asia | User insights and data |

mKisan is a mobile value-added agricultural service (Agri VAS) that provides farmers in India with practical, up-to-date advice and information on crop agronomy, animal health, weather forecasts and market prices for major crops ...

Webinar: Present & future of mobile technology for Agricultural Value Added Services (Agri VAS)

Document

Friday 6 Dec 2013 | AgriTech | Business model | Global | Resource | Social impact and behavioural change | User insights and data | Video |

This is a recording of an mAgri team webinar on 5th December 2013 “Present & future of mobile technology for Agricultural Value Added Services (Agri VAS)”. Download the

Agri VAS Functional Requirements & Best Practice: SMS & IVR

Document

Thursday 5 Dec 2013 | AgriTech | Global | Product development and product design | Resource | User insights and data |

The purpose of this document is to outline the different types of services that can be delivered by an Agri VAS provider using SMS and IVR channels. This will aid Agri VAS providers in identifying the types of services to include and ...

Mobile for Agriculture Development – Behtar Zindagi – mKisan

Video

Monday 28 Oct 2013 | AgriTech | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data | Video |

Mobile Market Information for Agri VAS Operators: A Quick Start Guide

Document

Friday 27 Sep 2013 | AgriTech | Global | Product development and product design | Research | Resource | User insights and data |

The purpose of this document is to guide Agri VAS (Agriculture Value Added Service) operators in designing and developing a Market Information System (MIS) component for their Agri VAS.  Although the document will touch on the basics ...

Nokia Life

Document

Tuesday 3 Sep 2013 | AgriTech | Case study | English | Global | mHealth | Resource | Social impact and behavioural change | User insights and data |

Nokia Life provides a range of innovative and personalized services covering Education, Health, Agriculture, Infotainment, Entrepreneurship ...

Rajendra, mobile agriculture and health, India

Video

Tuesday 6 Aug 2013 | AgriTech | English | India | Life stories | mHealth | Resource | Resource Type | South Asia | Type | Video |

We find Rajendra in Lakhori village, Uttar Pradesh. He’s been using a mobile service from HandyGo that enables him to improve the outputs of his small farm. Using his mobile, he can gather information on a wide spectrum of crop-related ...

Farmforce

Document

Wednesday 1 May 2013 | AgriTech | Case study | Content creation and stylization | English | Global | Product development and product design | Resource | User insights and data |

Guidelines for Creating Agri VAS Content

Document

Tuesday 30 Apr 2013 | AgriTech | Content creation and stylization | Global | Product development and product design | Research | Resource |

This document is a guide for Agricultural Value Added Service (Agri VAS) providers in creating valuable and impactful agricultural content suitable for delivery through mobile channels. Smallholder farmers are usually the main target ...

mAgri Webinar: mAgri’s Highlights from Mobile World Congress 2013

Document

Tuesday 9 Apr 2013 | AgriTech | Global | Presentation | Product development and product design | Resource | User insights and data |

These are the slides presented during a webinar on 9th April 2013 “mAgri’s Highlights from Mobile World Congress 2013”. The webinar covered: Highlights from a panel discussion with China Mobile, Tigo Tanzania and Handygo ...

mAgri MWC Seminar Video -Taking Mobile Agriculture Innovation to Market

Video

Friday 5 Apr 2013 | AgriTech | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data | Video |

Esoko

Document

Monday 1 Apr 2013 | AgriTech | Case study | English | Resource | Sub-Saharan Africa | User insights and data |

mAgri Case Study: Nokia Life Agriculture Service

Document

Monday 11 Mar 2013 | AgriTech | Case study | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data |

[Update Jan 2014: In the second half of 2013, Nokia made some key changes and decided to ramp down Nokia Life. As of 1st January 2014, Nokia Life services were shut down in Indonesia, China and Nigeria. Nokia Life services, ...

mAgri Seminar at MWC13: Presentation Slides

Document

Wednesday 6 Mar 2013 | AgriTech | Global | Presentation | Product development and product design | Resource | Social impact and behavioural change | User insights and data |

These slides were presented during the GSMA mAgri Seminar at Mobile World Congress 2013: Taking Mobile Agriculture Innovation to Market, on Monday 25 February 2013.

Mobile Agriculture: Information Services

Video

Wednesday 6 Mar 2013 | AgriTech | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data | Video |

Jaipal, Remote Rural Community, India

Video

Friday 8 Feb 2013 | AgriTech | English | India | Language | Life stories | Programme | Region | Resource | Resource Type | South Asia | Type | Video |

Jaipal is 27 and lives in remote, rural India. He cultivates crops such as sugar cane, potatoes, mustard and wheat. Because his livelihood is entirely dependent on his crops doing well, he values his ability to keep them safe and help ...

Evans, Farm near Lake Naivasha, Kenya

Video

Friday 25 Jan 2013 | AgriTech | English | Kenya | Language | Life stories | Programme | Region | Resource | Resource Type | Sub-Saharan Africa | Type | Video |

Lake Naivasha in Kenya is home to fishermen, teaming wildlife and supports a thriving nearby town of the same name. It’s surrounded by farms. These range from huge, international flower-growing business with an international market to ...

Rachel, from a remote rural community near Morogoro, Tanzania

Video

Tuesday 22 Jan 2013 | AgriTech | Connected Women | English | Gender | Language | Life stories | Mobile Money | Programme | Region | Resource | Resource Type | Sub-Saharan Africa | Tanzania | Type | Video |

Lying outside Morogoro, close to the building of a vast new road, lies a small village. In its compass is a leper hospital. The nurses who offer administer palliative care to its patients are not well paid. In a scheme designed to ...

Webinar: Mobile market information systems for farmers: requirements for success

Video

Tuesday 9 Oct 2012 | AgriTech | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data | Video |

In October 2012 the GSMA mAgri team organised a webinar “Mobile market information systems for farmers: requirements for success”. This recording of the live webinar covers an overview of MIS, the impact of MIS on market performance in ...

mAgri Webinar: Mobile market information systems for farmers: requirements for success

Document

Tuesday 9 Oct 2012 | AgriTech | Global | Presentation | Product development and product design | Resource | Social impact and behavioural change | User insights and data |

These are the slides that accompany the mAgri Webinar on “Mobile market information systems for farmers: requirements for success” that took place on 9th October 2012.

Focus Note: Designing & Marketing Mobile Information & Advisory Services for Women Smallholders

Document

Tuesday 2 Oct 2012 | AgriTech | Global | Product development and product design | Research | Resource | Social impact and behavioural change | User insights and data |

The purpose of this focus note is to introduce the gender theme to the Agri VAS community and share practical, actionable lessons on reaching women (with a focus on service design and marketing). The focus note summarizes insight and ...

GSMA mAgri Infographic: Agricultural Productivity Gap & The Opportunity for Mobile

Image

Wednesday 5 Sep 2012 | AgriTech | Global | Infographic | Resource | User insights and data |

The purpose of this infographic is to highlight 3 main messages: A vast number of people in developing countries work in agriculture, far more than in the developed world. In fact 99% of all people working in agriculture ...

Interview with Tigo Tanzania on launching an Agri VAS

Video

Monday 6 Aug 2012 | AgriTech | Product development and product design | Resource | Social impact and behavioural change | Sub-Saharan Africa | Tanzania | User insights and data | Video |

In this video, Yaya N’djore, the mFarmer Project Manager at Tigo Tanzania, discusses the mobile agricultural information service Tigo will launch for farmers in Tanzania. Areas covered include the business case and indirect benefits ...

Moses, Masai Village, Hell’s Gate National Park, Kenya

Video

Saturday 30 Jun 2012 | AgriTech | Connected Society | English | Kenya | Life stories | Mobile Money | Resource | Resource Type | Sub-Saharan Africa | Type | Video |

In June 2012, Mobile for Development travelled to Kenya to meet the Masai Villagers of Hell’s Gate National Park near Lake Naivasha in Kenya. The Masai are pastoralists, farming sheep, chicken and cows and selling both primary and ...

Webinar Excerpt: Marketing Agriculture Services to Women Smallholders by Jemimah Njuki

Video

Wednesday 27 Jun 2012 | AgriTech | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data | Video |

In June 2012 the GSMA mAgri organised a webinar on the subject of Designing & Marketing Mobile Information & Advisory Services for Women Smallholders. The purpose of the webinar was to share practical and actionable lessons ...

Webinar: Highlights from GSMA mAgri events at Mobile World Congress 2012 (Feb 2012)

Video

Tuesday 27 Mar 2012 | AgriTech | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data | Video |

This video is a recording of a webinar organised by the GSMA mAgri team in March 2012 covering the highlights from two events held at Mobile World Congress 2012, the world’s largest event for the mobile industry. The first part of the ...

Highlights video – “Mobile Agriculture: The Market Opportunity” panel at MWC (Feb 2012)

Video

Wednesday 7 Mar 2012 | AgriTech | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data | Video |

Mobile Agriculture was on the agenda for the first time at Mobile World Congress 2012, the world’s largest event for the mobile industry where over 67,000 visitors attended from 205 countries. On Tuesday 28th February around 150 people ...

Agricultural Value Added Services (Agri VAS): Market Entry Toolkit

Document

Saturday 1 Oct 2011 | AgriTech | Business model | Global | Product development and product design | Resource | Toolkit | User insights and data |

This document explores the opportunities for Agricultural VAS* and covers emerging best practice on marketing, service design and business modelling. It is primarily addressed to Mobile Network Operators (MNOs), other service ...

mAgri Programme Case Study – M-Kilimo

Document

Wednesday 1 Jun 2011 | AgriTech | Case study | Global | Product development and product design | Resource | Social impact and behavioural change | User insights and data |

In 2009 the GSMA Mobile for Development set up a farmer helpline, M-Kilimo, in Kenya with support from the Rockefeller Foundation. M-Kilimo (‘M-Agriculture’ in Swahili) is a farmer helpline where farmers can call agricultural experts ...