Digitising the agricultural last mile in Ghana: MTN Mobile Money’s mAgric

Monday 8 Apr 2019 | AgriTech | Case study | Ghana | Video |

In 2018, with the support of the GSMA Mobile for Development mAgri programme, MTN Mobile Money piloted mAgric, a mobile-based tool that enables the digitisation of the entire procurement process in the agricultural last mile. mAgric supports farmer registration and mobile money payments from agribusinesses to farmers, as well as data analytics and monitoring for agribusinesses.

By digitising value chain payments via mobile money, the tool serves as an entry point for financial inclusion for unbanked farmers. mAgric currently targets farmers in the cocoa value chain, Ghana’s most important cash crop and second largest export commodity. MTN Mobile Money is looking to expand the tool to more value chains and farmers.