Market size and opportunity in digitising payments in agricultural value chains

A new opportunity is emerging for mobile money service providers to drive growth in rural areas by digitising agricultural payments. The digitisation of formal procurement by agribusinesses and of agricultural subsidy disbursement by governments can serve as the entry point to financial inclusion, as it moves “real” cash to the farmer mobile wallet, reducing costs, and increasing efficiency, safety and transparency of payments. This report presents the direct revenue opportunity for mobile money service providers in sixty-nine countries from digitising business-to-person (B2P) payments and government-to-person (G2P) transfers in agriculture.

Country specific revenue opportunities along with guidance on realising the opportunity are available from the GSMA by emailing mAgri@GSMA.com.