Reaching half of the market: Women and mobile money

Wednesday 10 Sep 2014 | Connected Women | English | Financial services products | French | Global | MNOs' operational and strategic issues | Mobile access and use | Mobile Money | Mobile Money Programme | Operational best practices | Programme | Region | Report | Research | Resource | Resource Type | Spanish | State of the industry and trends | Type | User insights and data |

Reaching half of the market:  Women and mobile money image

This publication addresses barriers that prevent women from accessing and using mobile money, and highlights some of the key tactics that mobile money providers can use to increase penetration amongst women. This is the first publication in a series of deeper insights into selected topics based on the findings of MMU’s 2013 State of the Industry Report on Mobile Financial Services.

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