Seeking Fertile Grounds for Mobile Money

Thursday 3 Sep 2009 | Global | MNOs' operational and strategic issues | Mobile Money | Mobile Money Programme - filter | Resource |

Seeking Fertile Grounds for Mobile Money image

In the wake of mobile money featuring on the cover of The Economist, many are surely asking where the next success story will come from. In this article, Ignacio Mas and Amrik Heyer analyse the environmental dynamics affecting the uptake of mobile money. The authors demonstrate that aside from strong strategy and good business models, the uptake of financial services in developing countries is dependent on the extent of market penetration and the political environments in which they take root.

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