Social commerce in emerging markets: Understanding the landscapes and opportunities for mobile money

Tuesday 17 Dec 2019 | Case studies | Case study | Ecosystem payments | English | Financial services products | Global | MNOs' operational and strategic issues | Mobile Money | Mobile Money Programme | Report | Resource |

Social commerce in emerging markets: Understanding the landscapes and opportunities for mobile money image

The global spread of social media coupled with the rapid growth of e-commerce is giving rise to a new trend where content sharing, messaging and payments converge. Social commerce—the use of social interactions combined with the transactional nature of e-commerce—has led to new forms of shopping in collaborative online environments.

This paper includes insights on the topic of social commerce and the role that mobile money providers can play in this space. The report is accompanied by a set of slides, which includes a detailed landscape of leading social commerce players that are most relevant to the industry.

Download the slides