Ericsson, Etisalat and Huawei Join as Sponsors for Inaugural Event

London: The GSMA today announced the first keynote speakers for the Mobile 360 Series-Middle East conference taking place 21-22 October in Dubai. The GSMA also announced several new sponsors for the conference, including Ericsson, Etisalat and Huawei. Mobile 360-Middle East will be co-located with GITEX at the Dubai World Trade Centre in Dubai, United Arab Emirates.

“Mobile 360-Middle East has been designed to reflect the specific interests and concerns of mobile operators and other ecosystem players in the Middle East and North Africa,” said Michael O’Hara, Chief Marketing Officer, GSMA. “This focused approach will provide essential insights into the latest technological developments, market opportunities and next-generation services shaping mobile communications in the region, which is one of the fastest growing markets globally.”

At Mobile 360-Middle East, CEOs and senior executives from leading mobile companies will address the most pressing trends and issues in mobile through a series of visionary keynote presentations, thought-provoking interviews and interactive panel sessions. The opening keynote, “State of the Industry: View from the Top”, will offer a strategic perspective of the challenges and opportunities facing the mobile industry today, with additional keynotes delving into subjects such as “The Success Factors for Mobile Broadband” and “The Future of Communications”.

Keynote speakers confirmed to present at Mobile 360-Middle East include:

  • Anne Bouverot, Director General, GSMA
  • Anders Lindblad, President, Region Middle East, Ericsson
  • Ahmad Julfar, Group CEO, Etisalat
  • Bob Cai, Vice President, Wireless Network Marketing, Huawei
  • Dr. Nasser Marafih, CEO, Ooredoo

In addition to the keynote programme, the conference will include focused sessions on topics including mobile commerce and NFC; the role of mobile in industry sectors such as automotive, healthcare and smart cities; network evolution strategies; and the implications of big data for mobile, among others. The full conference agenda is available at

Leading Mobile Companies Support Mobile 360-Middle East
The GSMA announced several new sponsors for Mobile 360-Middle East. Etisalat has signed on as the Host Event Sponsor, Ericsson is the Gold Sponsor and Huawei is the Silver sponsor. These companies join previously announced Platinum Sponsor Ooredoo in supporting the GSMA’s first event in the Middle East region.

Mobile 360-Middle East Registration Now Open
Registration for Mobile 360-Middle East is now open; individuals wishing to attend should visit for registration and additional information for the event.


About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries and territories, the GSMA unites nearly 800 of the world’s mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo. 

For more information, please visit the GSMA corporate website at or Mobile World Live, the online portal for the mobile communications industry, at

Media Contacts:
For the GSMA
Charlie Meredith-Hardy
+44 7917 298428
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Sara Bosco
+971 4 425 4245
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GSMA Press Office
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