London: The GSMA today announced the appointment of Louise Easterbrook as Chief Financial Officer. In this role, Ms. Easterbrook, née Breen, will be responsible for overseeing the business and financial performance of the GSMA, leading the company’s finance and legal functions. Ms. Easterbrook, who will report directly to GSMA Director General Anne Bouverot, brings to the GSMA more than 20 years of finance and telecoms experience with leading companies such as Vodafone Group and Cable & Wireless.

“I am very pleased to welcome such an accomplished and highly regarded individual as Louise to the GSMA executive team,” said Ms. Bouverot. “We are continually focused on delivering greater value to our members, through the strategic initiatives we undertake with them, in focused industry advocacy programmes or across the events that convene our industry. Louise will play an integral role in supporting these efforts, while at the same time maximising the business performance of the GSMA.”

“I’ve had the great opportunity to experience the rapid development and the transformative power of mobile first-hand during my time at Vodafone and Cable & Wireless, on a global basis, but particularly in high-growth markets such as Africa,” commented Ms. Easterbrook. “I’m looking forward to working with the GSMA leadership team and our entire membership in driving the further adoption of mobile around the world.”

Before joining the GSMA, Ms. Easterbrook most recently served as Regional Financial Controller, Africa for Vodafone Group, with financial responsibility for all of Vodafone’s African operations (total service revenues of £6.6 billion). Ms. Easterbrook joined Vodafone in 2010 as Investor Relations Executive, acting as the liaison between Vodafone and the financial community.  

Prior to Vodafone, Ms. Easterbrook spent three years as a Partner at Finance Talking Ltd., a company specialising in training corporate communications professionals in the areas of accounting, corporate finance, investor relations and financial market regulation. From 1996 to 2006, she held a series of positions at Cable & Wireless plc, including Group Director of Investor Relations, Director, Corporate Finance and Head of Group Planning, Reporting and Analysis.

Ms. Easterbrook holds a Bachelor of Commerce degree from University of Birmingham and is qualified as a Chartered Accountant.


About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries and territories, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo. 

For more information, please visit the GSMA corporate website at Follow the GSMA on Twitter: @GSMA.

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