The GSMA today announced that it has launched a new Chinese-language edition of its hugely successful Mobile Business Briefing news service. The free, weekly Chinese-language edition of Mobile Business Briefing covers global industry developments and is aimed at the growing number of companies in the China region that are participating in and influencing the world’s mobile market.
Justin Springham, Managing Editor of the GSMA’s news services, said: “The English-language version of Mobile Business Briefing has already achieved a high readership in China, but we felt that the market’s influence on the global stage merited a dedicated Chinese-language version. Our new service will ensure the mobile industry’s biggest developments will reach the widest possible audience.”
The Chinese service will build on the phenomenal success of the English-language version of Mobile Business Briefing (www.mobilebusinessbriefing.com). Launched in 2008, the daily Mobile Business Briefing service has attracted nearly 35,000 ‘opted-in’ subscribers, making it one of the leading news sources for the global mobile industry.
The GSMA has many member companies in China, and hosts its Mobile Asia Congress in Hong Kong, China, with the 2010 Mobile Asia Congress taking place 17-18 November. The Chinese-language edition of Mobile Business Briefing is set to strengthen the range of services the GSMA provides for the region.
To sign up to the new service, register at www.mobilebusinessbriefing.com/china
In addition to Mobile Business Briefing, the GSMA’s in-house editorial team also produces:
- Mobile Apps Briefing (www.mobileappsbriefing.com) – a recently launched portal and twice-weekly enewsletter covering the major business and technology issues in the hugely popular but disparate mobile applications sector. Mobile Apps Briefing’s focus is news, analysis and company profiles on the business behind the consumer app market;
- Mobile Congress Show Dailies (www.mobilebusinessbriefing.com/showdaily) – the official daily news publications of both the GSMA Mobile World Congress (MWC) and GSMA Mobile Asia Congress (MAC). The MWC Dailies have a circulation of 40,000 across the course of the event week and the publication is also sent by email to every attendee each day, as well as to the readership of Mobile Business Briefing. A full digital edition of each Show Daily is also available online during the event. Meanwhile the MAC eShow Dailies have a distribution of almost 50,000 across two editions;
- Snapshot (https://www.wirelessintelligence.com/analysis/archive/snapshot/) – a media service from the Wireless Intelligence team dedicated to delivering timely market intelligence and analysis for the global mobile industry. Published every week, Snapshot is designed to offer an instant insight into the latest developments affecting the fast-moving mobile market; and
- Mobile World Live (www.mobileworldlive.com) – the GSMA’s online portal that serves as a critical information resource for the mobile communications industry. Recently enhanced, Mobile World Live now provides even easier access to more innovative content, enabling seamless integration across all of the GSMA’s media properties and creating a richer user experience for members of the Mobile World Live community. The Mobile Business Briefing team is responsible for the editorial content of the portal, ensuring that the community’s 56,000+ registered members, as well as approximately 220,000 visitors, are served with first-class content.
About the GSMA
The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries and territories, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.
Daniel Lowther: +44 7747 636 687