Reed Midem Partners With GSMA to Launch Connected Creativity Forum at MIPTV 2011






Reed MIDEM, the organizer of leading international television and music events (MIPTV, MIPCOM, MIDEM) and the GSMA, the organization which represents the worldwide mobile industry and which also produces the Mobile World Congress and Mobile Asia Congress events, today announced a new partnership to launch the Connected Creativity Forum, the first conference and exhibition specifically designed for the global entertainment and technology marketplace.

The Connected Creativity Forum will take place in Cannes (April 5-7, 2011) during MIPTV, the world’s leading entertainment content market. It will bring content creators and distributors from all creative industries together with mobile operators as well as others in the broad mobile ecosystem, including makers of smartphones and tablets, connected consoles and networked television.

The Connected Creativity Forum will offer a unique platform through which the technology and entertainment communities can meet, share key industry insights and perspectives and catalyze new business opportunities. A Connected Entertainment Experience Hub will showcase the latest technology and interactive content and provide a glimpse into the future of the connected environment in and out of the home.

“MIPTV will be the key international forum to drive interactive, professional and user- generated content, across all distribution platforms,” said Paul Zilk, Chief Executive, Reed MIDEM. “Together with the GSMA, the largest and most influential association in the mobile industry, MIPTV will address the needs of both the connected device community and the creative entertainment industries in this exciting digital space including television, music and film amongst others.”

“The market opportunity for “connected” media and entertainment is growing dramatically, and mobile is at the heart of that,” commented John Hoffman, Chief Executive Officer of GSMA Ltd. “We are pleased to be working with Reed MIDEM to create a new venue through which our combined communities can explore the technologies, business models and delivery mechanisms that will accelerate the growth of this market even further.”

Entertainment content is driving the growth of B2C applications across all connected devices with music accounting for $17.5 billion in transactions annually and Mobile TV expected to represent $11.8 billion in transactions by 2012. The global mobile marketing and advertising market is expected to see double digit growth in the next few years.

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About Reed MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world’s leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2009, Reed Elsevier made an adjusted profit before taxation of £1,279 million on turnover of £6,071 million

For further information about Reed MIDEM visit

About the GSMA

The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries and territories, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry. For more information, please visit Mobile World Live, the new online portal for the mobile communications industry, at or the GSMA corporate website at

Press Contact

Mike Williams
Director of Press & Public Relations Reed MIDEM
Tel.: +33 (0) 1 41 90 49 33
Cell: +33 (0) 6 24 19 36 57