giftedMom | Mobile for Development

giftedMom

Cameroon | Health

The problem

According to the World Health Organization, every day more than 400 women in SubSaharan Africa die from preventable causes
related to pregnancy and childbirth. In Cameroon, less than 60 per cent of women receive the recommended amount of care
during pregnancy.

The company

GiftedMom aims to increase access to maternal healthcare in Africa by providing pregnant women and mothers with mobile health information, connecting them to specialists and reminding them of their hospital appointments. GiftedMom delivers its services across multiple platforms, including USSD, SMS, chatbots and an assistant app.

Project description

GiftedMom received a grant from the GSMA Ecosystem Accelerator Innovation Fund in November 2018 to provide personalised maternal healthcare support remotely via an app, rewarding pregnant women and nursing mothers with tokens they can use to pay for healthcare.

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