The problem
Research by AT Kearney shows that in Kenya, about 70 per cent of the population do their daily shopping in open markets and through other informal channels. The absence of reliable socio-economic data in emerging markets is a big obstacle to making good policy decisions. This is also a problem for the private sector, where a lack of basic market data and customer feedback creates a barrier to investment for 55 per cent of brands in Africa.
The company
Optimetriks helps FMCG companies operating in Africa better understand their sales presence and performance, either by conducting field visits to collect insights or by digitising the main distribution process with their CRM software. It relies on a user friendly Android app used by field sales, the distributors and the retailers for the data collection and real time reporting dashboards for the management.
Project description
Optimetriks received a grant from the GSMA Ecosystem Accelerator Innovation Fund in April 2017 to improve the user-scoring mechanism, design customised training materials and deploy the service in Kenya and Uganda
Impact
As of Januaury 2020, Optimetriks processes 200,000 sales transaction per month.
Videos
Donor(s)
Partnerships
