AgriTech UX Design Guidebook

This guidebook has been developed to support anyone involved in creating digital agriculture solutions for users in low- and middle-income countries (LMICs), from farmers to agents, aggregators, advisors or other stakeholders. 

The guidebook is aimed at designers, developers, product managers and community partners who want to create a meaningful and useful experience for users with low digital literacy, particularly (although not exclusively) in low-income agricultural contexts. Why? Because a well-designed user experience (UX) allows these users to access and benefit from the digital tools available to them. While the focus of this guidebook is on designing the right UX for apps, much of it applies to other digital channels too, such as USSD, IVR, OBD and SMS.