In Uganda, just 11 million people, representing 22% of the population, were using mobile internet on their own device at the end of 2024. A further 37 million people remained offline despite living within mobile broadband coverage. While connectivity infrastructure is widely available, limited access to affordable internet-enabled devices remains one of the main barriers preventing mobile internet adoption among those already aware of it.
To address this challenge, MTN Uganda introduced Mpola Mpola Kabode, a device financing offering that enables customers to purchase 4G smartphones through instalment payments over time.
This case study explores the challenges and successes of the Mpola Mpola Kabode offering, from implementation to impact. It examines MTN Uganda’s strategies for raising awareness, customer qualification and selection, onboarding and risk mitigation. It also highlights the critical role of digital skills training in device financing initiatives, both in demonstrating the value of mobile internet for underserved customers and addressing misconceptions or skills gaps that may limit effective smartphone use. Finally, this case study offers insights and recommendations for handset providers seeking to make internet-enabled devices more affordable and accessible to underserved populations through device financing.