Innovative Inclusion: How Telesom ZAAD Brought Mobile Money to Somaliland

This case study details the success of Telesom ZAAD and the factors underlying this success. The objective for Telesom’s mobile money service, in the words of its CEO, has always been to bring financial inclusion to Somaliland. It was this vision that drove the company to offer their service to customers for free, and it has produced a number of other unique outcomes as well, which are discussed in the first section of the case study.

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