Triggering mobile internet use among men and women in South Asia

Adoption and use of mobile internet is far from universal or equitable, with women, those with less education, rural residents, and the poor accounting for a disproportionate number of non-users. This GSMA Connected Women and GSMA Connected Society report is based on qualitative research conducted in Bangladesh, India, Pakistan and Sri Lanka, and provides insights and practical recommendations on how the mobile industry can trigger mobile internet uptake among non-users (particularly women) in South Asia who appear to be economically and technically well positioned to begin using it.

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