Make every business communication more trustworthy
GSMA Open Verifiable Communications (OVC) is developing a secure global framework to help people identify legitimate business calls and messages
86% of unrecognised calls are unanswered globally
Hiya’s State of the Call 2026 report
The Challenge
Trust in mobile communications is being eroded
Scam calls, spoofing and AI impersonation are reducing trust in unfamiliar numbers. While ignoring unfamiliar numbers may help people avoid potential scams, it also means legitimate and important communications are being missed. Banks cannot warn customers about suspected fraud, patients miss healthcare appointments, utilities struggle to provide service updates, and businesses find it harder to reach their customers. This negatively impacts customer experience and increases cost to serve for businesses.
A range of branded communications solutions are emerging, but without a common global framework, the market risks becoming fragmented and inconsistent. A secure and interoperable approach is needed to help businesses verify their identities across networks and channels and give consumers greater confidence in the calls and messages they receive.
Introducing OVC
A global framework for verifiable communications
A range of branded communications solutions are emerging, but without a common global framework, the market risks becoming fragmented and inconsistent. A secure and interoperable approach is needed to help businesses verify their identities across networks and channels and give consumers greater confidence in the calls and messages they receive.
The program is developing:
- A voluntary global framework for vetting identities
- Measures to manage participating organisations across the ecosystems
- Protocols for securely transmitting verified identity credentials
How will it work
A simple three-step explanation would make the proposition accessible:
A business is vetted
Its organisational identity, brand rights and number rights are checked
Verified information is transmitted securely
Identity credentials travels across participating communications providers and networks
The recipient sees who’s contacting them
The business’s verified name, logo and number can be presented on the recipient’s device
Why OVC matters
For consumers
- Greater confidence with incoming business communications
- A clearer way to distinguish legitimate organisations from impersonators
- Fewer missed calls and messages from businesses and organisation they want to hear from
For businesses
- More calls and messages answered increasing efficiency and lowering cost to serve
- More consistent access to verified communications across networks and markets
- Improved customer experience and management
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