GSMA A2P Future Messaging Lab #9 – Atlanta
Start: Wednesday 31 January 2018 20:30
End: Wednesday 31 January 2018 04:00
The Future Networks Programme will be hosting the ninth GSMA A2P Future Messaging Lab in Atlanta, Georgia hosted by CLX Communications on Wednesday 31 January 2018 at 09:30 – 17:00.
The objective of the Lab is to convene the leading stakeholders in the A2P messaging industry; to discuss best practice in A2P messaging; to gather requirements and guidance on operational and commercial requirements, and enable RCS to become an industry-leading A2P messaging platform.
This is an invite-only event. Registration for this event is now full. For our next A2P Lab in Barcelona, please click here.
The agenda for the Atlanta A2P Future Messaging Lab is as follows:
| Agenda Title | Speaker | Time | |
| Arrival and Networking | 09:30-10:00 | ||
| 1 | Welcome | Jill Cooper, GSMA Bruce Bales, CLX Communications | 10:00-10:05 |
| 2 | Introductions | All | 10:05-10:15 |
| 3 | RCS – Global Market Update | Faisal Zia, GSMA | 10:15-10:45 |
| 4 | Demo #1: RCS UP2.0 – CLX API showing new capabilities | Jonas Lindeborg, CLX Communications | 10:45-11:00 |
| Break | 11:00-11:20 | ||
| 5 | Operator Perspective Panel Session | Moderator: Bruce Bales Panelists: US Operators | 11:20-12:15 |
| Lunch | 12:15-13:00 | ||
| 6 | Commercial Models | Faisal Zia, GSMA | 13:00-13:30 |
| 7 | Demo #2: Omnichannel Conversational Messaging | Brian Stafford, NativeMsg | 13:30-13:45 |
| 8 | Keeping the Inbox King | Robert Gerstmann- CLX Communications | 13:45-14:15 |
| 9 | Open Discussion Session: What do we ass an industry need to do to make sure the inbox reigns supreme for A2P? | Moderator: Faisal Zia, GSMA | 14:15-14:45 |
| 10 | Use Case Spotlight & Demo #3: AI and NLU – Connecting MaaP Platforms to Popular Voice Assistants and Bot Frameworks | Michel Gannage, Ecrio | 14:45-15:00 |
| Break | 15:00-15:30 | ||
| 11 | The Importance of Identity in RCS | Faisal Zia, GSMA | 15:30-16:00 |
| 12 | Use Case Spotlight & Demo #4: A2P and eCommerce | Ron Nessim, SummitTech | 16:00-16:15 |
| 13 | How brands are using messaging today and how rich content and 2-way dialogue will strengthen customer interactions | Bruce Bales, CLX Communications + Guests | 16:15-16:45 |
| 14 | Wrap-Up and Next Steps | Faisal Zia, GSMA | 16:45-17:00 |
| Meeting Close | 17:00 | ||
| Social Hour | 17:00-18:00 | ||
| Delegate Dinner | 19:00-22:00 |
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