GSMA RCS Business Messaging Awareness Lab #20 – Mobile 360 LatAm
Start: Wednesday 5 December 2018 19:30
End: Wednesday 5 December 2018 23:30
Venue: Sala de Cámara, Usina del Arte
The Future Networks Programme will be hosting the twentieth GSMA RCS Business Messaging Lab at Mobile 360 LatAm on Wednesday 5 December 2018 at 13:00-17:00.
Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.
The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust. The Awareness Lab is open to both members and non-members.
Please register your interest in attending by clicking on the button below and submitting your details in the form on the next page.
Registration (Coffee and soft drinks provided)
Welcome from the GSMA
Jill Cooper, Programme Marketing Director, GSMA
RCS – Global Position
Catherine Maguire, Operator Engagement Manager, GSMA
RCS Brand Campaign Demo: Subway
Jill Cooper, Programme Marketing Director, GSMA
TBC
TBC
RCS Brand Campaign Demo: Paris Saint-Germain
Jill Cooper, Programme Marketing Director, GSMA
RCS – The Status in LATAM
Fabio Moraes, Strategic Engagement Director, GSMA
RCS Business Messaging opportunities for Carriers and Brands
– RCS’s traction in LatAm
– RBM platform improving successful conversion rates with yours subscribers and customers
– Success cases
Silvio Pegado, Head Business Development for RCS in LatAm, Google
Coffee Break
Samsung RCS Messaging
– RCS approach and use cases
– Update on Samsung RCS/MaaP
Alonso Guzman, Business Development Manager, Samsung
The 5 Minute Chatbot
– Chatbot solutions for mobile commerce
– Leveraging Mobile Identity
– Live demonstration – how small businesses can quickly build their own chatbots
Ron Nessim, Chief Process Officer, Summit Tech
RCS Brand Campaign Demo: Express
Jill Cooper, Programme Marketing Director, GSMA
Bemobi Presentation
Tamoyo Vitali, Operations Director, Bemobi
RCS Brand Campaign Demo: Boston Pizza
Jill Cooper, Programme Marketing Director, GSMA
Why a Unified RCS Business Messaging Marketplace is Critical for MNO & Brands Reach
– Roadblocks for RCS Business Messaging Adoption
– Unified Marketplace as the driving force for brands reach
– Syniverse-Mavenir solution to put the MNO in control
Eduardo Galindo, Regional Director, Mavenir
RCS Brand Campaign Demo: Citibank
Jill Cooper, Programme Marketing Director, GSMA
Discussion: How to make RCS Business Messaging a Platform of Choice for Brands
Moderated by Catherine Maguire
End of Lab