GSMA RCS Business Messaging Awareness Lab #28 – AfricaCom

Agenda and SpeakersRegister

Venue: 15 on Orange, Orange Street, Cape Town

The Future Networks Programme will be hosting the twenty-eighth GSMA RCS Business Messaging Lab sponsored by Out There Media, on Monday 11th November 2019 to coincide with AfricaCom.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, privacy, security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

• Global and Regional position of RCS
• Achieving scale
• Technical solutions
• The business case for RCS Business Messaging
• Brand campaigns and results showcased at MWC Barcelona 2019

About Our Sponsor: Out There Media

Out There Media (OTM), is a leading mobile advertising and data monetisation company that uniquely links mobile operators with advertisers via its proprietary, award-winning technology, Mobucks™. The company’s platform Mobucks™ enables mobile operators to monetise their data, assets and subscriber base while at the same time enabling brands and agencies to reach their audiences in a highly targeted manner with OTM’s “micro-targeting at scale” approach – leading to unprecedented levels of consumer engagement. OTM has recently announced a partnership with Vodafone Group for RCS offerings. The partnership was kicked off by two highly successful campaigns with McDonald’s and Disney that mark a major breakthrough in the global digital advertising industry. Headquartered in Vienna, Austria, with operations across the globe, OTM works with Fortune 500 companies including:  Unilever, Pepsi, Nestle, L’Oreal, Coca Cola and P&G. The company currently has access to 700m subscribers with a plan to reach 3bn people globally by 2020.

For more information about Out There Media, please visit Out-There-Media.com

About AfricaCom:

AfricaCom brings together 15,000 attendees, 450 speakers and 500 exhibitors from the African Telecoms and Technology industry.  Whether your focus is connectivity infrastructure, disruptive technologies, digital services or ICT strategy, this is this event provides opportunities to network and learn.

For more information about AfricaCom, please visit AfricaCom.com.

Registration for this event is now closed.