GSMA RCS Business Messaging Awareness Lab #19 – New Jersey, United States

GSMA RCS Business Messaging Awareness Lab #19 – New Jersey, United States

Start: Thursday 15 November 2018 16:00

End: Thursday 15 November 2018 23:00

Venue: The Ridge Hotel, 300 N Maple Ave, Basking Ridge NJ 07920

The Future Networks Programme will be hosting the nineteenth GSMA RCS Business Messaging Lab, hosted by Verizon in New Jersey, United States on Thursday 15 November at 10:00-17:00.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experiences, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion.  Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The RCS Business Messaging Lab enables individuals to contribute to the future of messaging and to ensure RCS becomes an industry-leading business messaging platform by sharing, identifying and resolving issues.

At the 19th Lab, industry experts from 3Cinteractive, CitibankAT&TDeutsche Telekom, Google, GSMAMavenir, Mobilesquared, Mobivity, SamsungSummit Tech, Syniverse, T-Mobiletyntec, Zipwhip and our sponsor Verizon will discuss the following and more:

  • The results and impact of live RCS Business Messaging campaigns from major brands
  • The global position of RCS
  • How RCS enhances the life of the consumer
  • The opportunity and benefits of RCS for brands
  • Platform updates from Google and Samsung
  • RCS traffic and income forecasts
  • Chatbot solutions for mobile commerce


Please register your interest in attending by clicking on the button below and submitting your details in the form on the next page.



Registration – Tea and coffee served


Welcome from GSMA

– Why Business Messaging

– Impact of Campaigns – Subway

– Introductions

Jill Cooper, Programme Marketing Director, GSMA


RCS: Global Position

Henry Calvert, Head of Future Networks Programme, GSMA

Catherine Maguire, Operator Engagement Manager, GSMA


Welcome from Verizon

Aparna Khurjekar, SVP Consumer Products, Verizon


Metcalfe’s Law & RCS – How Do We Reach the Tipping Point?

John Duffy, CEO, 3Cinteractive


Enhancing the Life of the Consumer

Dr. Petja Heimbach, Vice President, Deutsche Telekom


Verizon Business Messaging and Key Learnings

Sethumadhav Bendi, Verizon

Kumar Sanjeev, Verizon


RCS MaaP A2P or P2A? – Lessons Learned (so far…)

Neil McGrath, Lead End-to-End Architect, AT&T


Reinventing the Messaging Experience

Henry Komsky, Senior BD Manager, Samsung


Why RCS will become the marketing engagement accelerator

– Uplift RCS will have on channel engagement + interaction

– Consumer + business view on RCS

– RCS user forecasts + revenues

Nick Lane, CEO, Mobilesquared




RCS The Time is Now: Panel Discussion with Operators & Brands

Moderated by Catherine Maguire, Operator Engagement Manager, GSMA

– Neil McGrath, AT&T

– John Duffy, 3Cinteractive

– Keith Lampron, Verizon

– Dr. Petja Heimbach, Deutsche Telekom


Six Pointers on Building an Effective Rich Messaging Program

Featuring data and examples from Overstock, Redbox, PSG, Kroger, ADP, Subway and more!

Rob Lawson, Business Development Messaging, Google


How Citibank launched the world’s first RBM banking experience

A demo and fireside chat and with Citibank & GSMA

Jill Cooper, Marketing Director, GSMA (moderator)

Rianna Schanno, SVP of Messaging and Support, Citibank

Amreet Thiara, VP of Emerging Messaging Channels, Citibank


Extending Reach Through a Unified RCS Business Messaging Marketplace

– Potential constraints and limitations for RBM launches

– Unified Marketplace as a way to break the barriers of entry

– Keeping the MNO at the helm: the Syniverse-Mavenir Partnership

Teresa Walter, VP Business Development, Syniverse

Carlos Aragon, Director of Enterprise Solutions Marketing, Mavenir


Data Engagement Charging

– RCS is a Data service and charging should focus on Data

– Putting the Carriers in the value chain

– Allow you to move quickly off SMS and straight to RCS for all A2P services

Eddie De Curtis, President, tyntec


Coffee Break


The 5 Minute Chatbot

– Chatbot solutions for mobile commerce

– Leveraging Mobile Identity

– Live demonstration – how small businesses can quickly build their own chatbots

Ron Nessim, Chief Process Officer, Summit Tech


Building for Demand: How the popularity of business texting has set the stage for RCS

– Live demonstration of real-world RCS use cases with Zipwhip software

– Interweaving automation with real human interaction

– How real phone numbers and SMS fallback will speed RCS adoption

James Lapic, SVP of Technology, Zipwhip


Subway’s RCS Success will change Mobile for Restaurant Brands

– Understand how RCS met Subway’s needs for an upgrade to SMS

– See the results of two RCS vs SMS campaigns

– Hear Mobivity’s prediction of how RCS will transform mobile for restaurants

David Galante, SVP Product Marketing, Mobivity


Brands’ Reactions, Examples and Key Learnings

– Feedback from brands when they are presented with RCS

– Examples of pilots launched so far by mGage partners

– Key learnings so far based on the pilots

Chad Meyer, Senior Director of Product Management, mGage


Thank You and Close

Henry Calvert, Head of Future Networks Programme, GSMA


Drinks Reception