GSMA RCS Business Messaging Awareness Lab #19 – New Jersey, United States
Start: Thursday 15 November 2018 16:00
End: Thursday 15 November 2018 23:00
Venue: The Ridge Hotel, 300 N Maple Ave, Basking Ridge NJ 07920
The Future Networks Programme will be hosting the nineteenth GSMA RCS Business Messaging Lab, hosted by Verizon in New Jersey, United States on Thursday 15 November at 10:00-17:00.
Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experiences, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.
The RCS Business Messaging Lab enables individuals to contribute to the future of messaging and to ensure RCS becomes an industry-leading business messaging platform by sharing, identifying and resolving issues.
At the 19th Lab, industry experts from 3Cinteractive, Citibank, AT&T, Deutsche Telekom, Google, GSMA, Mavenir, Mobilesquared, Mobivity, Samsung, Summit Tech, Syniverse, T-Mobile, tyntec, Zipwhip and our sponsor Verizon will discuss the following and more:
- The results and impact of live RCS Business Messaging campaigns from major brands
- The global position of RCS
- How RCS enhances the life of the consumer
- The opportunity and benefits of RCS for brands
- Platform updates from Google and Samsung
- RCS traffic and income forecasts
- Chatbot solutions for mobile commerce
Please register your interest in attending by clicking on the button below and submitting your details in the form on the next page.
Registration – Tea and coffee served
Welcome from GSMA
– Why Business Messaging
– Impact of Campaigns – Subway
– Introductions
Jill Cooper, Programme Marketing Director, GSMA
RCS: Global Position
Henry Calvert, Head of Future Networks Programme, GSMA
Catherine Maguire, Operator Engagement Manager, GSMA
Welcome from Verizon
Aparna Khurjekar, SVP Consumer Products, Verizon
Metcalfe’s Law & RCS – How Do We Reach the Tipping Point?
John Duffy, CEO, 3Cinteractive
Enhancing the Life of the Consumer
Dr. Petja Heimbach, Vice President, Deutsche Telekom
Verizon Business Messaging and Key Learnings
Sethumadhav Bendi, Verizon
Kumar Sanjeev, Verizon
RCS MaaP A2P or P2A? – Lessons Learned (so far…)
Neil McGrath, Lead End-to-End Architect, AT&T
Reinventing the Messaging Experience
Henry Komsky, Senior BD Manager, Samsung
Why RCS will become the marketing engagement accelerator
– Uplift RCS will have on channel engagement + interaction
– Consumer + business view on RCS
– RCS user forecasts + revenues
Nick Lane, CEO, Mobilesquared
Lunch
RCS The Time is Now: Panel Discussion with Operators & Brands
Moderated by Catherine Maguire, Operator Engagement Manager, GSMA
– Neil McGrath, AT&T
– John Duffy, 3Cinteractive
– Keith Lampron, Verizon
– Dr. Petja Heimbach, Deutsche Telekom
Six Pointers on Building an Effective Rich Messaging Program
Featuring data and examples from Overstock, Redbox, PSG, Kroger, ADP, Subway and more!
Rob Lawson, Business Development Messaging, Google
How Citibank launched the world’s first RBM banking experience
A demo and fireside chat and with Citibank & GSMA
Jill Cooper, Marketing Director, GSMA (moderator)
Rianna Schanno, SVP of Messaging and Support, Citibank
Amreet Thiara, VP of Emerging Messaging Channels, Citibank
Extending Reach Through a Unified RCS Business Messaging Marketplace
– Potential constraints and limitations for RBM launches
– Unified Marketplace as a way to break the barriers of entry
– Keeping the MNO at the helm: the Syniverse-Mavenir Partnership
Teresa Walter, VP Business Development, Syniverse
Carlos Aragon, Director of Enterprise Solutions Marketing, Mavenir
Data Engagement Charging
– RCS is a Data service and charging should focus on Data
– Putting the Carriers in the value chain
– Allow you to move quickly off SMS and straight to RCS for all A2P services
Eddie De Curtis, President, tyntec
Coffee Break
The 5 Minute Chatbot
– Chatbot solutions for mobile commerce
– Leveraging Mobile Identity
– Live demonstration – how small businesses can quickly build their own chatbots
Ron Nessim, Chief Process Officer, Summit Tech
Building for Demand: How the popularity of business texting has set the stage for RCS
– Live demonstration of real-world RCS use cases with Zipwhip software
– Interweaving automation with real human interaction
– How real phone numbers and SMS fallback will speed RCS adoption
James Lapic, SVP of Technology, Zipwhip
Subway’s RCS Success will change Mobile for Restaurant Brands
– Understand how RCS met Subway’s needs for an upgrade to SMS
– See the results of two RCS vs SMS campaigns
– Hear Mobivity’s prediction of how RCS will transform mobile for restaurants
David Galante, SVP Product Marketing, Mobivity
Brands’ Reactions, Examples and Key Learnings
– Feedback from brands when they are presented with RCS
– Examples of pilots launched so far by mGage partners
– Key learnings so far based on the pilots
Chad Meyer, Senior Director of Product Management, mGage
Thank You and Close
Henry Calvert, Head of Future Networks Programme, GSMA
Drinks Reception
End