GSMA RCS Business Messaging Awareness Lab #14 – MWC Americas 2018
The Future Networks Programme will be hosting the fourteenth GSMA RCS Business Messaging Lab, sponsored by 3Cinteractive, during Mobile World Congress Americas on Tuesday 11 September at 11:00-17:30. There will also be a networking drinks reception following the presentations. Join us at this much-anticipated event in Los Angeles and hear from some incredible speakers from 3Cinteractive, ADP, AT&T, Express, Google, Mavenir, Samsung, Vodafone, Walgreens, WIT Software plus more major brands.
Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing commercial models and customer experience, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.
The RCS Business Messaging Lab enables individuals to contribute to the future of messaging and to ensure RCS becomes an industry-leading business messaging platform by sharing, identifying and resolving issues.
About Our Sponsor: 3Cinteractive
Fortune 500 companies rely on 3Cinteractive (3C) for its dynamic technical and strategic expertise in mobile technology and solutions. Founded in 2007, 3C has built an unparalleled, cloud-based platform delivering flexibility, security, speed, scale and reliability for its clients.
From delivering information and driving unique one-to-one interactions, to facilitating valuable mobile commerce transactions, 3C builds lasting partnerships based on trusted solutions to deliver measurable business results for brands.
For the past two years, 3C has been working side-by-side with the GSMA and global carriers to develop the MaaP ecosystem to make RCS the preferred channel for brand marketers and delivered the first RCS Business Messaging campaigns in North America earlier this year.
We have now reached full capacity are are no longer accepting applications for this event. Please click here to view other upcoming RCS Labs.
Registration (Coffee and soft drinks provided)
Welcome from GSMA
Jill Cooper, Programme Marketing Director, GSMA
Welcome from 3Cinteractive
Jeff Michaud, VP Client Strategy, 3Cinteractive
A Global Update on RCS
David O’Byrne, IP Communications Project Director, GSMA
RCS The Time Is Now: Fireside Chat
David O’Byrne, IP Communications Project Director, GSMA
John Duffy, CEO, 3Cinteractive
RCS The Time Is Now: Panel Discussion with Operators & Brands
David O’Byrne, IP Communications Project Director, GSMA
John Duffy, CEO, 3Cinteractive
Oscar Gallego, Global Head of Smart Communications & Security, Vodafone
Kate Jung, Director Loyalty, Mobile & Partnership, Express
Vodafone RCS Global Roll-Out & How to Achieve Scale
Oscar Gallego, Global Head of Smart Communications & Security, Vodafone
Lunch
RCS Business Messaging Updates from Google
– Examples of RCS Business Messaging (RBM) for marketing and promotions
– Transactions and commerce with RBM
– Customer care and other use cases
Alexandre Allemand, Business Development Manager – RCS, Google
RCS Brand Showcase 1: ADP
RCS – Security with Convenience
– Showcase rich messaging experience for our users for transactional messages related to security
– Improve customer login experience with one-click passwordless experience
– Elevate security with 2 factor authentication for sensitive transactions
Sonal Doshi. Director Product Management, ADP
RCS Brand Showcase 2: TBA
TBA
Fireside Chat: Walgreens and 3C – Early Adoption of RCS
Jeff Michaud, VP Client Strategy, 3Cinteractive
Erin Neus-Cheong, Director of Product Management, Walgreens
RCS Brand Showcase 4: Best Buy
Jeff Michaud, VP Client Strategy, 3Cinteractive
Reinventing the Messaging Experience
– Samsung’s philosophy and approach to RCS
– Platform features
– A2P trial highlights
Alonso Guzman, Business Development Manager, Samsung
RCS Brand Showcase 5: TBA
TBA
RCS Brand Showcase 6: TBA
TBA
Coffee Break
Commercial Models for RCS
David O’Byrne, IP Communications Project Director, GSMA
Commercial Model Discussion with Audience
ALL
Recommended Good Practices for RCS Business Messaging
David O’Byrne, IP Communications Project Director, GSMA
Automation in Customer Service using RCS Chatbots (including YORN demo)
– A2P Campaigns using RCS and MaaP
– AI and Automation of Customer Service
– Cost savings using customer service automation
– Connecting RCS with a Live Chat platform (demo)
Luis Silva, CEO, WIT Software
Pedro Andrade, Head of New Product Development, WIT Software
Ad Sponsored Messaging using RCS (including demo)
– Keeping the channel clean while still delivering context sensitive mobile advertising
– The case for non-intrusive ads and bot suggestions
– Rewarding customers to drive adoption
Carlos Aragon, Director of Enterprise Solution Marketing, Mavenir
Closing Presentation
John Duffy, CEO, 3Cinteractive
Cocktail Reception
End