GSMA RCS Business Messaging Awareness Lab #14 – MWC Americas 2018

Start: Tuesday 11 September 2018 16:00

End: Tuesday 11 September 2018 00:30

Venue: City Club Los Angeles

The Future Networks Programme will be hosting the fourteenth GSMA RCS Business Messaging Lab, sponsored by 3Cinteractive, during Mobile World Congress Americas on Tuesday 11 September at 11:00-17:30. There will also be a networking drinks reception following the presentations. Join us at this much-anticipated event in Los Angeles and hear from some incredible speakers from 3Cinteractive, ADPAT&T, ExpressGoogle, Mavenir, SamsungVodafone, WalgreensWIT Software plus more major brands.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing commercial models and customer experience, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion.  Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The RCS Business Messaging Lab enables individuals to contribute to the future of messaging and to ensure RCS becomes an industry-leading business messaging platform by sharing, identifying and resolving issues.

 

About Our Sponsor: 3Cinteractive

Fortune 500 companies rely on 3Cinteractive (3C) for its dynamic technical and strategic expertise in mobile technology and solutions. Founded in 2007, 3C has built an unparalleled, cloud-based platform delivering flexibility, security, speed, scale and reliability for its clients.

From delivering information and driving unique one-to-one interactions, to facilitating valuable mobile commerce transactions, 3C builds lasting partnerships based on trusted solutions to deliver measurable business results for brands.

For the past two years, 3C has been working side-by-side with the GSMA and global carriers to develop the MaaP ecosystem to make RCS the preferred channel for brand marketers and delivered the first RCS Business Messaging campaigns in North America earlier this year.

 

We have now reached full capacity are are no longer accepting applications for this event. Please click here to view other upcoming RCS Labs.

 

Agenda
11:00

Registration (Coffee and soft drinks provided)

11:30

Welcome from GSMA

Jill Cooper, Programme Marketing Director, GSMA

11:35

Welcome from 3Cinteractive

Jeff Michaud, VP Client Strategy, 3Cinteractive

11:40

A Global Update on RCS

David O’Byrne, IP Communications Project Director, GSMA

11:50

RCS The Time Is Now: Fireside Chat

 

David O’Byrne, IP Communications Project Director, GSMA

John Duffy, CEO, 3Cinteractive

12:10

RCS The Time Is Now: Panel Discussion with Operators & Brands

David O’Byrne, IP Communications Project Director, GSMA

John Duffy, CEO, 3Cinteractive

Oscar Gallego, Global Head of Smart Communications & Security, Vodafone

Kate Jung, Director Loyalty, Mobile & Partnership, Express

12:40

Vodafone RCS Global Roll-Out & How to Achieve Scale

Oscar Gallego, Global Head of Smart Communications & Security, Vodafone

12:50

Lunch

13:50

RCS Business Messaging Updates from Google

– Examples of RCS Business Messaging (RBM) for marketing and promotions

– Transactions and commerce with RBM

– Customer care and other use cases

Alexandre Allemand, Business Development Manager – RCS, Google

14:00

RCS Brand Showcase 1: ADP

RCS – Security with Convenience

– Showcase rich messaging experience for our users for transactional messages related to security

– Improve customer login experience with one-click passwordless experience

– Elevate security with 2 factor authentication for sensitive transactions

Sonal Doshi. Director Product Management, ADP

14:15

RCS Brand Showcase 2: TBA

TBA

14:30

Fireside Chat: Walgreens and 3C – Early Adoption of RCS

Jeff Michaud, VP Client Strategy, 3Cinteractive

Erin Neus-Cheong, Director of Product Management, Walgreens

14:50

RCS Brand Showcase 4: Best Buy

Jeff Michaud, VP Client Strategy, 3Cinteractive

15:00

Reinventing the Messaging Experience

– Samsung’s philosophy and approach to RCS

– Platform features

– A2P trial highlights

Alonso Guzman, Business Development Manager, Samsung 

15:10

RCS Brand Showcase 5: TBA

TBA

15:25

RCS Brand Showcase 6: TBA

TBA

15:40

Coffee Break

16:05

Commercial Models for RCS

David O’Byrne, IP Communications Project Director, GSMA

16:10

Commercial Model Discussion with Audience

ALL

16:30

Recommended Good Practices for RCS Business Messaging

David O’Byrne, IP Communications Project Director, GSMA 

16:50

Automation in Customer Service using RCS Chatbots (including YORN demo)

– A2P Campaigns using RCS and MaaP
– AI and Automation of Customer Service
– Cost savings using customer service automation
– Connecting RCS with a Live Chat platform (demo)

Luis Silva, CEO, WIT Software 

Pedro Andrade, Head of New Product Development, WIT Software

17:00

Ad Sponsored Messaging using RCS (including demo)

– Keeping the channel clean while still delivering context sensitive mobile advertising

– The case for non-intrusive ads and bot suggestions

– Rewarding customers to drive adoption

Carlos Aragon, Director of Enterprise Solution Marketing, Mavenir

17:10

Closing Presentation

John Duffy, CEO, 3Cinteractive

17:30

Cocktail Reception

19:30

End

Speakers