GSMA Thrive North America: RCS Live – The Rich Future of Business Messaging

GSMA Thrive North America: RCS Live – The Rich Future of Business Messaging

Start: Thursday 29 October 2020 12:30

End: Thursday 29 October 2020 13:30

Venue: Online

Register your interest Register for GSMA Thrive Events

Webinar Summary

Time: 12:30 (PDT) | 19:30 (GMT)

As part of the GSMA Thrive North America events, we are pleased to invite you to the GSMA RCS Live: The Rich Future of Business Messaging, sponsored by Infobip.

Hear from key players in the industry who will discuss the current state of play of RCS, best practices from other markets and how they can be employed in the US market. Including the incredible results of live RCS campaigns; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.

Consumers are driving digital transformation as they seek to enhance and simplify their lives, connecting with brands that deliver what they want at exactly the moment they need it.

RCS Business Messaging enables consumers to interact with all of their brands in one place, their native Operator messaging app.  Fully branded interactive rich experiences are personalised and trusted resulting in the highest levels of customer satisfaction and increased sales.

Speakers

About Our Sponsor: Infobip

Logo of Infobip: Features an orange, stylized circular design with a central square, positioned to the left of the text "infobip" in bold, dark gray lowercase letters. The overall design is clean and modern, conveying a tech-oriented brand identity.

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels.

Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication, security, and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business, and increase loyalty– all in a fast, secure and reliable way.

For more information about Infobip, please visit Infobip.com

About GSMA Thrive North America

The image shows the GSMA Thrive logo. The text "GSMA" is in bold red capital letters, while "Thrive" is in bold black letters. The background is white, creating a contrast with the logo's text.

GSMA Thrive North America is a virtual event brought to you by the people behind MWC. Thrive North America brings together our industry’s leaders for deep discussion, unearthing the insights that will transform the new wave of disruptive innovation, it will host forums to create policy, networking to forge partnerships and a cutting edge exhibition to inform your business strategy.

Find out more information about GSMA Thrive North America.

Agenda
5 mins

Welcome from GSMA

Henry Calvert, Senior Director, Group Technology, GSMA

15 mins

Infobip market update

  • The current position of Infobip on the market, as global CpaaS leader
  • How can business messaging help in delivering a great customer experience
  • Success stories about RCS Business messaging on a global scale

Yuri Fiaschi, Vice President, Global Sales, Infobip

30 min

Panel Discussion: best practices from other markets and how they can be employed in the US market

  • The current situation in US and expected roll-out
  • Rolling out RCS Business Messaging globally – what have we learned so far?
  • Mexico example – how to successfully position service on the market
  • The role of verification authority
Moderator:

Brien Jones-Lantzy, Head of Carrier Relations North America, Infobip

Henry Calvert, Senior Director, Group Technology, GSMA

Daniel Arroyo Arzate, Senior Manager Mobile MKT & Emerging Income at Telcel

Nina Knezevic, Telecom Solutions Director, Infobip

Cliff Holsenbeck, Senior Director of Product Management, iconectiv

5 mins

Closing statement
Henry Calvert, Senior Director, Group Technology, GSMA