MWC18 Seminar: MaaP – The Future of Brand Communications

MWC18 Seminar: MaaP – The Future of Brand Communications

Start: Tuesday 27 February 2018 20:00

End: Tuesday 27 February 2018 22:00

Venue: Fira Barcelona Gran Via

Venue: Room CC1.5 (Seminar Theatre 1) and Room CC1.1 (Seminar Theatre 2) South Entrance (Level 1), FIRA

The world’s most successful communications channel, SMS is being upgraded globally to Rich Communication Services (RCS). With over 50 launches and 159 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.

Join Deutsche Telekom, Google, Samsung, Vodafone and major global brands who will give live demonstrations of these exciting new campaigns.  As brands prepare for the advent of Artificial Intelligence, RCS is leading the charge toward a new age of communications.




To attend the seminar, please ensure you have first registered for Mobile World Congress 2018 on the official website.

This event has now passed.






14:00 – 14:05 David O’Byrne, IP Communications Project Director, GSMA RCS: Maximising Brand Communications Welcome and Introduction
14:05 – 14:10 John Duffy, CEO – 3Cinteractive
14:10 – 14:25 Dr Petja Heimbach, Vice President Communication Products – Deutsche Telekom,

Demo by Bianca Loewemann

 3.5bn reasons leading towards trust & customer delight
14:25- 14:35 Oscar Gallego, Global Head of Smart Communications and Security – Vodafone Vodafone RCS Messaging – Ready for Business
14:35 – 14:45 Pete Mossman, Director of Production and Strategic Delivery – ITV + live demo by OpenMarket,

Demo by Greg Hoy – OpenMarket

Using RCS to Build a Better Communications Strategy
14:50 – 15:00 Amir Sarhangi, Head of Project Management – RCS – Google Engaging Mobile Consumers with RCS
15:00 – 15:10 Doug Garland, Vice President, Innovation & Partnerships, Sprint Messaging: What’s Old is New Again
15:10 – 15:20 Laura Balinskas, Sr. Digital Marketing Manager at Subway

Demo by David Galante – Mobivity

Subway & Mobivity: Driving sales with personalization & Google RBM
15:25 – 15:30 Amit Shah, CMO – 1-800 Flowers

Demo by Devarshi Shah, Head of Product, Rich Messaging – Twilio

15:30 – 15:40 Sean Yoo, Director of Product Innovation – RCS Program Manager Samsung RCS/MaaP:  Enabler for the most Powerful Messaging Communication Session will include live demo
15:40 – 15:45 Theo Vachovsky, Principal Product Manager, SkyScanner Skyscanner Demo
15:45 – 15:50 Lihi Pinto-Fryman, Co-Founder & CMO, Syte Syte Demo
15:50 – 16:00 1. ITV
2. Snaptravel
3. Subway
4. 1800 Flowers
5. Samsung Brand
6. Moderator: David O’Byrne
Members of the panel will share their perspectives followed on the following topics, followed by an audience Q&A: