MWC Americas 2018 Seminar
RCS Business Messaging: The Future of Brand Communications

<strong>MWC Americas 2018 Seminar</strong><br>RCS Business Messaging: The Future of Brand Communications

Start: Wednesday 12 September 2018 14:30

End: Wednesday 12 September 2018 17:00


Venue: Room 518, Second Level, Los Angeles Convention Center

The world’s most successful communications channel, SMS, is being upgraded globally to Rich Communications Services (RCS). With 57 Operator launches and 165 million Monthly Active Users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.

The GSMA’s Future Networks Programme is pleased to invite you to our RCS Business Messaging Seminar, sponsored by Mavenir, at Mobile World Congress Americas 2018. Join us at this much-anticipated event in Los Angeles and hear from key players in the industry including 3CinteractiveAT&T, ExpressGoogle, Mavenir, Overstock, QuartzSamsungSprint, Subway, VerizonVodafone and Walgreens, who will discuss the current state of play of RCS and the Business Messaging market; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.

Pre-registration is now open. Please submit your details in the form below to pre-register your place at the RCS Business Messaging Seminar

About Our Sponsor: Mavenir

Mavenir is purpose-built to redefine mobile network economics for Communication Service Providers (CSPs). Our innovative solutions pave the way to 5G with 100% software-based, end-to-end, CloudNative network solutions.Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced Messaging (RCS), Multi-ID, vEPC and Cloud RAN, Mavenir accelerates network transformation for more than 250+ CSP customers in over 130 countries, serving over 50% of the world’s subscribers.

We embrace disruptive, innovative technology architectures and business models that drive service agility, flexibility, and velocity. With solutions that propel NFV evolution to achieve web-scale economics, Mavenir offers solutions to CSPs for revenue generation, cost reduction and revenue protection.



RCS: The Future of Brand Communications

David O’Byrne, IP Communications Project Director, GSMA


Messaging 2.0 or 10 X?

– Messaging: The Waves Are Getting Bigger
– Should we think even bigger?
– The opportunity ahead

Doug Garland, Vice President, Innovation and Partnerships, Sprint


Vodafone’s RCS Business Messaging: From trials to commercial campaigns

– An update with Vodafone’s RCS Business Messaging commercial launches across our footprint

– Commercial campaigns outcome, learnings and prospects

– Next steps to maximise the RCS Business Messaging opportunity

Oscar Gallego, Global Head of Smart Communications & Security, Vodafone


RCS and Rich Business Messaging Today

– The RCS ecosystem today and where it’s come since earlier this year

– The role we play with RCS and Rich Business Messaging

– The growing number and breadth of Rich Business Messaging brands

Todd Parker, Global Head, Business Development, Google


RCS Brand Showcase 1: Subway

Carissa Ganelli, Chief Digital Officer, Subway


RCS Brand Showcase 2: Overstock

RCS and Overstock’s Conversational Engagement Strategy

Jimmy Budnik, VP of Customer Care, Overstock


RCS Brand Showcase 3: Express

Kate Jung, Director Loyalty, Mobile and Partnership, Express


Putting Users at the Heart of RCS Messaging

– How the ecosystem achieves scale

– The importance of discoverability as a key factor in the growth of RCS

– We empower MNOs: Customers, Technology & Brands

– The importance of a consistent approach to user experience

– The Results: AT&T Experience (TBD)

Brent Newsome, CEO, Sigmast – A Samsung Subsidiary


RCS Brand Showcase 4: Quartz

Demystifying Bots: Building Narrative Experiences for Messaging and Voice Platforms

Angelina Bethoney, Bot Studio Developer, Quartz


RCS Brand Showcase 5: Walgreens

Erin Neus-Cheong, Director of Product Management, Walgreens


Unified Marketplaces for RCS Business Messaging

– How to facilitate a single storefront for brands and aggregators

– Benefits of a Common chatbot repository

– Centralize vs. De-centralize, where is the sweet spot?

–          How can MNOs put together an attractive RCS ecosystem?

–          Opening the stage to new business models

Brandon Larson, SVP, Product Line Management, Mavenir


RCS Thought Leaders: Commercial Principles Panel

David O’Byrne, IP Communications Project Director, GSMA

John Duffy, CEO, 3Cinteractive

Jason Kaufman, Director, Consumer Messaging Products, AT&T

Kate Jung, Director Loyalty, Mobile and Partnership, Express

Brandon Larson, SVP, Product Line Management, Mavenir

Pavan Challa, Director of Product Management, Verizon


Audience Q&A


End of Seminar