GSMA RCS Business Messaging Innovators Lab #13 – MWC Shanghai 2018

GSMA RCS Business Messaging Innovators Lab #13 – MWC Shanghai 2018

Start: Wednesday 27 June 2018 18:00

End: Wednesday 27 June 2018 22:30

Venue: Jumeirah Himalayas Hotel

The Future Networks Programme will be hosting the thirteenth GSMA RCS Business Messaging Lab during Mobile World Congress Shanghai on Wednesday 27 June at 13:00 – 17:00.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing commercial models, customer experience, consumer trials, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion.  Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Innovators Lab is aimed at companies who are already engaged with RCS. It enables individuals to contribute to the future of messaging and to ensure RCS becomes an industry-leading business messaging platform by sharing, identifying and resolving issues.

This is an invite only event. Please register your interest in attending by clicking on the link below. Please note, the Innovators Lab is for GSMA members only.



Registration (Coffee and soft drinks provided)


Welcome and Introductions

Jill Cooper, Programme Marketing Director, GSMA


RCS Global Position, Scale and Interoperability

David O’Byrne, IP Communications Project Director, GSMA


How RCS can drive mobile operator revenues

– Global RCS A2P/P2A forecasts

– Enterprise + consumer views on RCS

– Is RCS the app replacement?

Nick Lane, Chief Insight Analyst, Mobilesquared


3Cinteractive RCS Presentation and Brand Demos

– What areas of a brand’s business can RCS impact?

– How are brands viewing RCS and MaaP in these areas?

– Demos of leading brands’ early deployments of RCS

Jeff Michaud, VP Client Strategy, 3Cinteractive


Samsung RCS Presentation

Sean Yoo, Director of Product Innovation – RCS Program Manager, Samsung


Coffee Break


Purchasing RCS – A Customer Journey

– Customer Drivers for RCS adoption

– Integrating RCS

– Pricing is key to adoption

Richard Dodds, VP of Strategic Partnerships, MessageBird


Charging Principles for RCS Business Messaging

David O’Byrne, IP Communications Project Director, GSMA


Embedding RCS into the Business Workflow

– Different deployment options for the enterprise market

– The importance of a solid business messaging ecosystem

– Leveraging RCS as the Instant Messaging enabler for UCC

Dick van der Kwaak, Senior Vice President Global Business Development, Mavenir


Smooth Transition from SMS A2P to RCS Business Messaging

– Options for Operators to maintain their current SMS revenues

– How to ensure a smooth transition from SMS to RCS Business Messaging

– High value use-cases of RCS Business Messaging

Pedro Andrade, Head of New Product Development, WIT Software


The Fastest Way to Build an RCS Business Ecosystem

– RCS environment optimisation
– RCS Developer Solution
– Success Story: China Mobile RCS Developer Platform

Leo Lv, CEO, Juphoon


Wrap Up Discussion: What do we need to do to make RCS Business Messaging the platform of choice for Brands in the region?

David O’Byrne, IP Communications Project Director, GSMA (facilitator)


End of Lab