Partner Spotlight: Subway

Carissa Ganelli, Chief Digital Officer of Subway spoke to the Future Networks team at MWC Americas to share the incredible impact their RCS Business Messaging campaign has had so far.

Carissa Ganelli, Chief Digital Officer, Subway
MWC Americas, September 2018

Subway and Mobivity are working together to transform the customer experience. Through their RCS Business Messaging campaign they have created create real-time, AI-driven conversation, making order personalisation and checkout easier than ever before. As a result, Subway has already seen a 146% lift and a 50-60% increase in conversion rate. Watch Carissa Ganelli’s inspiring interview to learn more about the huge impact of RCS on this major global brand.

Click here to watch Subway’s RCS Business Messaging campaign in action.

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